27.4.2012 Be Inspired - Finpro Service industry client event materials.

1. FINPRO - BE INSP!RED
Idean Growth Story
Niko Frilander, Co-Founder
April 2012
www.idean.com

2. Idean Enterprises
We Create User Experiences!
By Combining:
• a deep understanding of users and
• Interface, IxD & concept design with
• a disciplined working process
Idean offers a unique portfolio of
services to help its clients to create
better and more successful services &
products.

3. Idean Design Philopsophy
Next Big Things cause Disruption
• Walkman, Google, Wii, iPhone
Disruptiveness is fueled by Desire
• DESIRABILITY + EXPERIENCES = FEELINGS
WE BRING LOVE TO
TECHNLOGY!
Creating durable desire requires
Discipline
• Systematic process, effective work
• Results guaranteed

4. Idean by Numbers
AND
Consumer market of 40+ countries explored

5. IDA - Idean Design Approach
Research Concepting Visual design Coding
CREATING USER EXPERIENCES WITH & FOR REAL USERS

6. Idean Enterprises – GROWTH STORY
We are proud of Finnish Design
Traditions! There are great Architects,
Industrial Designers and Artists, who
have given faces to Finnish Design
for decades & centuries, all over the
World.
We utilize this Heritage and transform
it into digital form – to User Interfaces
and User Experiences

7. Idean Enterprises – GROWTH STORY
You can, YES, YOU CAN! challenge
global competition by offering Your
Own Strenghts to Your customers –
what are those and do the Customer
really FEEL them? Can You create
EXPERIENCES instead of competing
with price, technology etc.?
World is getting smaller, but
possibilities are getting bigger –
WHERE DO YOU STAND?
Internet, Social Networks, eShopping,
References – how can You
DIFFERENTIATE ?

8. World is getting smaller!
Possibilities gets bigger–where do You stand?

9. We aimed for Global Reach:
Center of
The World’s
Cool
Biggest
Consumer
Market
Home of
Engine Room Mobility
of Digital
Innovations
Our partner network Paris, France APAC
EMEA Madrid and Barcelona, Spain Tokyo, Japan Americas
Idean offices
Stockholm, Sweden Milan and Rome, Italy Shanghai, China New York, USA
Helsinki,Tampere
Oslo, Norway London, UK Singapore Dallas, USA
JKL, Finland
Copenhagen, Denmark Manchester, UK Sydney, Australia San Francisco, USA
Palo Alto, USA
St. Petersburg, Russia Johannesburg, South Africa Bangalore, India 5 in South America
Hanover, Germany Seoul, South Korea

10. Thank You!
niko.frilander@idean.com
www.idean.com