Introductions, Tomi Rauste, Vice President, Head of Region Americas, Finpro

1. Green Building Business Opportunity
Seminar 17.9.2015
Tomi Rauste, Finpro

2. © Finpro2

3. Finpro’s Global Network
- up-to-date info in www.finpro.fi
25/09/2014 © Finpro3

4. 17.9.2015
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Team Finland
coordinated state-funded action to promote
business internationalization, investments and
country branding.

5. 17.9.2015
5
Team Finland Network
– Prime Minister’s Office
– Ministry of Employment
and the Economy
– Ministry for Foreign Affairs
– Ministry of Education and
Culture
– Finpro
– National Technology
Agency, Tekes
– Finnvera
– Finnish Fund for Industrial
Cooperation, Finnfund
– Finnpartnership
– Finnish Industry
Investment
– VTT Technical Research
Centre of Finland
– Centres for economic
development, transport
and the environment
– National culture and
science institutes
– Finnish-Russian Chamber
of Commerce
– Finnish-Swedish Chamber
of Commerce

6. Value from the Network -
Team Finland Global Cooperation
– More than 73 local teams across the world bringing
together the Finnish authorities and publicly funded
organisations and other key parties with ties to Finland in
the region.
– In Finland one contact person will provide access to all
services by various organisations.
– With joint planning, resources can be channelled to certain
target markets, themes or sectors in line with global
opportunities.
17.9.2015
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7. Team Finland Growth
Programs
9/17/201
5
© Finpro7

8. Team Finland Growth Program –
One off Government Funding 2014-2017
51.3 M€
2014-2017
15 M€
2017
36,3 M€
2014-2016
8
15? M€/year
2018 ->

9. Team Finland Growth Programs
• Make verified international market opportunities easier
for groups of Finnish companies to approach
• Increase the quantity and value of direct international
investments in Finland
• Increase the number of international travellers visiting
Finland.
9/17/2015 © Finpro9

10. Fundaments of the Team Finland Growth
Programs
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• Strategic objectives
– To responds to the challenge of the industrial restructuring by investing in
growth, internationalization and innovative business renewal
– Team Finland Growth Program boosts and provides additional momentum
to the internationalization of Finnish SMEs, acquisition of foreign direct
investments into Finland
• Goals
– Challenge Finnish companies to see and act upon the business
opportunities identified at international markets
– Enable concrete business for the Finnish companies on target markets
– Increase awareness of Finland as one of the leading countries to deliver
solutions in chosen fields of expertise and industries
– Increase awareness of Finland as a profitable investment target for chosen
fields of expertise and industries

11. Team Finland Growth Program –
Actions
• Advice, training , export coaching, consulting ( partners , consultants)
• Coaching & mentoring companies to enter the markets
• Understanding the market demand and characteristics, market reports etc.
• Success stories, peer-to-peer learning
Internationalization
expertise & market
understanding
• Team Finland network help to companies in Finland and abroad
• Cooperation between companies (eg . joint offerings, consortiums,
clustering)
• Group activities, eg . buyers meetings delegation trips, fact findng trips
• Other companies co-operation forums
Cooperation, networking &
clustering
• Removal of barriers to export and investments, solving related problems
• Cooperation between companies and authorities , Team Finland network
support
Removing obstacles
to growth
• Market and business opportunities focused on the programs themes and
clusters
• Identification of potential clients/partners – meet the buyers
Market opportunities &
identification of the right
markets
• Increased visibility for Finnish offering at the target markets
• Event visibility, group activities, international trade fairs & events
• PR , promotions and communication, branding, media coverage
• Creative use of all channels, incl. digital media and social media
Awareness & visibility at the
target markets

12. The Growth is Just One
Click away