Decide when it is best to build a mobile application or a browser web page to serve your content.

1. mobile and content delivery
what’s best?
November 2009

2. Content delivery
Serve via an app
Serve via a web page

3. How to choose
When to use
which one

4. value of phone apps
Good for frequent
use
Open quickly
Work when wifi
is not available

5. value of phone apps
Useful for branding
and promotion
Look smart

6. Apps are derived from real world problems
Problem: Vic meats
receive SMS orders
Solution: create an
application caters
could order using
their phone

7. Apps are derived from real world problems
Problem: JLL
customers cannot get
efficiently from one
property to the next
Solution: Create an
application using
Maps to give
directions and better
plan their trip

8. Apps are derived from real world problems
Problem:
Cardmembers are
not using their new
credit card.
Solution: Put a points
calculator in their
hands at the point of
purchase

9. Mobile app limitations
iPhone has a high
number of users Apps
A
downloading apps, restrict
but may not be you to one
appropriate Requires the user
device
Time to install the app
o sa e
consuming to before they can
build and test use it

10. Alternatives to
using applications
internet browsers

11. content is king
MP3 players
Focus budget
creating good
content
Palmtops
PDAs
XML feed or
equivalent is
flexible to serve

12. Browser-based content
is limitless
Create many
Let uses templates to
choose how to support many
Promote and
consume it devices
focus on Leverage popular
content, not distribution
the phone methods

13. The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2008.