Explores the impact of HDMI dongles and streaming media players on the world of multi-screen and connected TV.

1. Market Insight
Proposition Development
Product Launch
Customer Engagement
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Streaming Media Players and Dongles
So What?

2. Market Insight
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What are we talking about?
Asmall,lowcostdevicethatconnectsastandardTVtotheInternetfor:
•Streaming
•WebBrowsing
•Apps&Games
•Accessing“own”content

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Why is it different?
•Itispurchased&installedbytheuser
•IsmostlyindependentofthePayTVProviders
•OffersaccesstomultipleOTTservices

4. Market Insight
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Who is doing it?

5. Market Insight
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What is the Consumer Proposition?
•Cheap&easyaccessto“any”contentviatheTV………..

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And do they buy it?
•Forecast2014Sales35MillionWorldwide1
•Anincreaseof54%on201431
•20%ofUShouseholdshaveastreamingdevice2
Sources:
1 Strategy Analytics
2 Parks Associates

7. Market Insight
Proposition Development
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And do they like it?

8. Market Insight
Proposition Development
Product Launch
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What are the drawbacks?
Allareimperfect:
•Mediasourcebias
•Limitationson“own”mediastreaming
•Inconsistentuserexperiences
…..Andtheyarenottheonlygameintown…..

9. Market Insight
Proposition Development
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What is the impact on the market?
•AfurtherchallengetoPayTVProviders?
•AchallengetoconnectedTVmanufacturers?
•AchallengetoSTBVendors?
•AboosttoYouTube&Netflix?

10. Market Insight
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What has been the response?
•PayTVprovidersadoptingtheformat
•Amutualagreement?

11. Market Insight
Proposition Development
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What is the future?
•IstheHDMIstreamingformatheretostay?
•InfutureallTVsshouldhaveinternetconnectivity.
•WhetherstreamingmediadevicescontinuetohavearoledependsonwhetherTVmanufacturersgiveconsumersthefreedomtochoosethecontenttheywantfromtheserviceproviderstheywant.

12. Market Insight
Proposition Development
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Customer Engagement
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Partner
Want to know more?
•For a full discussion of this topic, see our blog post “Dongle Wars –The Impact of Streaming Media Players”.

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Partner
You may be interested in our….
InteractiveEntertainmentMarketMap
MultiscreenTV&VideoMarketMap

14. Market Insight
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Product Launch
Customer Engagement
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