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3 ways to diversify your online fundraising in 2014

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Don’t put all your eggs in one basket! Learn to diversify your online fundraising.

Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.

Perry and Dan will discuss:

- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising

Find out what it takes to host a revenue generating online auction, engage your supporters through mobile bidding, and how to encourage your supporters to fundraise on your behalf. Perry and Dan will cover what the following strategies entail, what to look for in a solution, and how to go about implementing them. You’ll be delighted with how relatively easy it is to balance and diversify your year’s fundraising initiatives.

Publié dans : Business, Technologie
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3 ways to diversify your online fundraising in 2014

  1. 1. 3 ways to diversify your online fundraising in 2014 Perry Allison – VP of Marketing, BiddingForGood Dan Fonseca – Inbound Marketing Coordinator, FirstGiving
  2. 2. First, a little about our presenters… Perry Allison • VP of Marketing at BiddingForGood • Sings in a professional a cappella group, Custom Blend • Raises chickens Dan Fonseca • Inbound Marketing Coordinator at FirstGiving • Currently perfecting his own unique home fries recipe • Walks to work everyday, even during polar vortexes 2
  3. 3. What to expect during this webinar The Presentation 1. Quick introductions 2. Why diversify? 3. Online auctions 4. Mobile bidding at fundraising events 5. Peer-to-peer fundraising 6. Questions 7. Happy Goodbyes #FGWebinar 3
  4. 4. Why diversify in 2014? • • • • • Reach more supporters Tap different pool of $$ Be more efficient and effective in your efforts Supporters respond to “new and different” Less „risk‟ – more eggs in more baskets 4
  5. 5. Who Is BiddingForGood? The leader in fundraising auctions for organizations of every size and shape. • Founded in 2003 • Over 20,000 auctions run • 5 Million + visits to our website each year • Raised over $200 million and counting… • 400,000+ community of cause-minded shoppers #FGWebinar 5
  6. 6. Where do auctions fit in the fundraising landscape? • • • • • • Peer-to-peer fundraising Direct appeals 1. Online Capital Campaigns Events Auctions The internet and social media have changed the rules for all of these tactics Auctions 6
  7. 7. Auctions tap a different pool of $$ • Supporters have a budget that they tap to give charitable donations • Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget… #FGWebinar 7
  8. 8. It’s all about… 8
  9. 9. Traditional Silent Auctions = Crowds
  10. 10. Traditional Silent Auctions = Party Distractions
  11. 11. Traditional Silent Auctions = Awkward Endings
  12. 12. The Anytime, Anywhere Auction A fundraising auction that allows bidders to bid on any device from anywhere. • • • • • Online At school events At galas At golf tournaments In stadiums 12
  13. 13. It’s Easier than You Think to Build Your Auction Online A template-based system enables you to have an auction homepage up in under an hour. • Branding look & feel • Social media sharing • Sponsor logos & links • Featured items & more • Sell tickets • Accept Cash Donations 13
  14. 14. Building your auction catalog is the first step… 14
  15. 15. You Can Fund Any Need 15
  16. 16. Get the Word out… Build a Promotion Plan More visibility for your auction… Utilize social sharing tools to let your fans and followers know about your fundraiser. Promote your event page as well as specific items on social networks Send emails to your community promoting your fundraiser 16
  17. 17. Social Media Amplification Promoted posts on Facebook reach more people.
  18. 18. Case Study #1- Broadway Cares There‟s No Business Like Show Business
  19. 19. Case Study #2- San Francisco Day School Big Online, Small Live Auction at Event
  20. 20. Smartphones are Replacing Bid Sheets 2. Mobile Bidding Streamlined registration & checkout When you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes. What takes the place of clipboards? Any smartphone or tablet, cellphones, laptops 20
  21. 21. Mobile Auctions Begin with an Invitation The First Giving Society of Fabulous People requests the pleasure of your company at THE ARTRAGEOUS GALA January 23th, 2014 The Fairmont Newport Beach 4500 MacArthur Blvd Newport Beach, CA 92660 Cocktails at 6:00 PM Dinner at 7:30 PM Buy your tickets and register to bid in our auction at www.biddingforgood.com/FabGala
  22. 22. And a Visit to the Event Homepage
  23. 23. Guests Buy Tickets and Browse Your Auction
  24. 24. The Night of the Event
  25. 25. Leaderboard engages attendees • Leaderboard engages attendees and shows auction progress in real time 25
  26. 26. A Better Bidder Experience Before the event • Register to bid • View catalog online During the event • Receive outbid alerts • Bid competitively without interrupting the party • Bid Extension After the event • Payments processed • Go home happy! 26
  27. 27. Case Study #1- Larry King Foundation Opened their auction to more bidders… Raised over 20% of their $$ from outside of the gala attendees
  28. 28. Case Study #2- Aspen Education Foundation Raised $150k+ in their auctions Sold $100K of tickets on their event page Total Raise- Over $400K! Wow.
  29. 29. 3. Peer-to-peer Fundraising 29
  30. 30. Why should you care about peer-to-peer fundraising? 1. 2. 3. 4. Peer-to-peer fundraising bypasses the credibility gap Peer-to-peer fundraising expands your donor list Fundraisers have more long term value than donors Fundraisers are your cause ambassadors and nonprofit (brand) advocates #FGWebinar 30
  31. 31. Planning for peer-to-peer fundraising success Not every nonprofit is destined for peer-to-peer fundraising glory. For some, it‟s simply not a fit. There are a few foundational requirements an organization must have in order to take full advantage of its network‟s network. They are… 31
  32. 32. Peer-to-peer foundational requirements 1. 2. 3. 4. A strong supporter base A peer-to-peer fundraising worthy event Information to arm the fundraisers with The right peer-to-peer fundraising platform A pay-the-fee option 2. Embeddable widgets 3. Donate to a team 4. Integration with the tools you use 1. #FGWebinar 32
  33. 33. Case Study: Comfort Zone Camp • • • Comfort Zone Camp supporters-turnedfundraisers raise over $521,000 for children coping with the death of a parent. Comfort Zone Camp has empowered over 1,040 supporters to become fundraisers. The average Comfort Zone Camp fundraiser brings in $498. 33
  34. 34. 34
  35. 35. Wrapping it all up! 1. 2. 3. 4. Diversify your fundraising! – Don‟t put all your eggs into one basket. Online Auctions tap a different pool of money – discretionary spending Live mobile bidding alleviates several silent auction woes. Peer-to-peer fundraising empowers supporters to become life long fundraisers. #FGWebinar 35
  36. 36. Be a part of our communities Facebook: facebook.com/firstgiving Twitter: @firstgiving Blog: info.firstgiving.com/blog Facebook: facebook.com/bidding4good Twitter: @biddingforgood Blog: goodness.biddingforgood.com 36
  37. 37. Interested in learning more? FirstGiving Contact our Online Fundraising Consultants • Email: sales@firstgiving.com • Telephone: 617 542 0010 x 4 BiddingForGood Contact our sales team • Email: sales@biddingforgood.com • Telephone: 866-621-0330 #FGWebinar 37
  38. 38. Questions? 38
  39. 39. Thanks! #FGWebinar 39

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