Effective Fundraising Emails and Letters webinar
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Social media and slick brochures will only get you so far. At the end of the day, the message is the message, and the better yours is, the more your organization can raise. Whether your letters are paper or electronic, there are some things you can do to make them better. Join Firstgiving's marketing expert, David Karp, for this informative hour.
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Effective Fundraising Emails and Letters webinar
- 1. Writing effective fundraising emails & letters A Firstgiving.com premium webinar with David Karp April 22, 2009
- 7. A segmentation grid Ask five of your friends to consider joining Special Facebook membership rate, limited time offer Check out our Firstgiving page and FB app! Facebook fans Ask five of your friends to consider joining Support annual appeal, get special premium Welcome! Visit our Facebook page and blog New members Special newsletter – what we’ve been up to… Ask for annual fund drive contribution We’ve missed you; come visit (no ask) Lapsed big donors Thank for attending; ask for annual fund $ Remind about dinner Invite to recognition dinner Big donors this year Wave 3 Wave 2 Wave 1 Segment
- 8. A segmentation forecast $ 25 0.5% @ $10 500 Facebook fans $ 500 2% @ $25 1,000 New members $ 5,000 5% @ $200 500 Lapsed big donors $ 12,500 10% @ $500 250 Big donors this year Est $$ Est. % and $ N Segment
- 19. Critique time
- 21. A sample of letters received Founder 65% 1 305 Dir Community Relations 50% 2 376 Development Director 100% 1 424 Fundraiser 100% 1 445 Board President 100% 2 665 Executive Director 50% 2 702 Board President 100% 2 816 30% ED, 20% Board, 20% Fundraiser Avg. 75% Avg. 1.7 Avg. 617 Executive Director 100% 3 1,297 Executive Director 65% 2 820 Fundraiser 20% 1 302 Signed by Ask point Pages Words
- 22. Sample letter: Partners of Parks Pages: 2 Words: 702 Signed by: Exec. Director
- 28. Sample letter: AL Blues Project Pages: 1 Words: 260 Signed by: Exec. Director
- 33. Suggested resources Also visit the Direct Marketing Association , www.thedma.org
- 34. Ask your questions using the question tool in the toolbar and we’ll answer as many as we can Slides, recording and all questions will posted to www.onlinefundraisingblog.com/letters next week and a note will be emailed out. Look for our satisfaction survey, too! Next webinar: Search Engine Optimization for NPOs Wednesday, May 13, 3:30pm ET Thank you and Q&A