2. Who is Michael Weisfeld?
Dir. of Social Media & Senior Web Strategist
for BusinessOnLine
Building Websites & Strategies since 2002
Areas of Web Expertise:
Strategy
Social Media
Search Engine Marketing
Usability
Business Analyst
Background in “Big 5” Management Consulting
@mrweisfeld
4. Agenda
Review: stats & trends
Explore: Privacy Concerns
Present: What did Facebook due to address concerns?
Conclusion
QUESTIONS ??? please hold until the end of the presentation .. there will be time.
9. Facebook Explosion
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
5,000,000,000
The number of minutes spent on Facebook each day
min per
day
10. Facebook Explosion
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
1,000,000,000
The amount of content (web links, news stories, blog
posts, notes, photos, etc.) shared each week on Facebook
posts
per
week
12. April 21, 2010 – The Big Event
3rd time in FB
history
“Apple-style”
Production
Major Product
Announcements
Developer
Community
http://www.facebook.com/f8
13. Major Announcements
“Like” button
Open Graph protocol
Graph API
"We will keep focused on achieving our
mission of giving people the power to
share and making the world more open
and connected.“
- Mark Zuckerberg
18. The Privacy Issues
User controls over information shared with others
Advertisers access to information
“This is about who controls the disclosure of data.
Facebook cannot make that decision for users.”
“Facebook is trying to change privacy on the Internet, and users
are pushing back,” said Marc Rotenberg, executive director of the
Electronic Privacy Information Center, …
http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
19. Facebook’s Response to Public Outcry
“We made a lot of changes
at the same time,”
Zuckerberg said regarding
his company’s f8
announcements of the
Open Graph API and other
new Facebook features. “A
lot of what we were trying
to do got lost. We really
need to simplify the
controls… The feedback
we got from users really
resonated with us.”
20. Simplified Controls were Launched
Facebook said it would give its
users simple controls to
determine whether their
information was visible to only
friends, friends of friends, or
everyone on the Internet.
Those settings will be applied
retroactively to everything
users have already published
on Facebook.
include an easy way for users
to turn off its new and
controversial “instant
personalization” feature, which
allows partner sites like Yelp
and Pandora to gain access to
their personal data.
21. Users React
People have expressed their dissatisfaction with
Facebook, but still visit the website.
23. Privacy is a big deal!
During the news conference, Mr. Zuckerberg said this would
be the last overhaul to privacy controls that the company
planned to make for a while. He said the preferences that a
user expressed with the new settings would apply to all future
products and site changes. “The big takeaway is, don’t mess
with the privacy stuff for a long time.”
http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
24. Users are #1
Even if you are the most
popular website on the
Internet.
Our clients have formal
privacy policy protocols that
we should be aware of.
We are “white hat” and take
privacy very seriously.
25. Questions?
Michael Weisfeld
P 619.699.0767 x247
Michael.Weisfeld@BusinessOL.com
Twitter: @mrweisfeld
http://www.linkedin.com/in/michaelweisfeld
@BOLSocial
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