How to promote your business using social media
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How to promote your business using social media, a presentation by Nicky Dawson of Your Social
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How to promote your business using social media
- 1. Introduc)on to Social Media Powered by Your Social
- 2. Social media refers to the means of interac7ons among people in which they create, share, and exchange informa7on and ideas in virtual communi7es and networks. Social Media Definition
- 3. Regional Social Media Facts
- 4. Regional Social Media Facts
- 5. Regional Social Media Facts
- 6. Regional Social Media Facts
- 8. Facebook – Users in the UAE Source: Social Bakers as of September 2013
- 9. Facebook – Top Brands in the UAE by Number of Local Fans Source: Social Bakers as of September 2013
- 11. LinkedIn – Regional Statistics * Source: Social Bakers as of September 2013
- 12. Social Insights Social Strategy Community Management Social Content Social Brand ID Story Outline of Approach Promo7on & Ac7va7on 1 2 4 3 5
- 13. Social Insights 1 Social Insights You first need to assess your current status on social media: • Where are you being talked about? • Who is talking about you? What are the demographics? • Who are your key influencers? • What are people saying about your brand? • How are your compe7tors performing on social media? • What is your most and least engaging content ? • What interac7on do you realize (likes, comments, shares) • What is your engagement per hour and day Example of social media monitoring and management tools:
- 14. Social Insights 1 Sentiment Analysis
- 15. Social Insights 1 Countries & Language Breakdown
- 16. Social Insights 1 Geographical Distribution
- 17. Social Insights 1 Facebook – Key Performance Indicators
- 18. Social Insights 1 Facebook – Post Types
- 19. Social Insights 1 Facebook – User Activity
- 20. Social Insights Social Strategy Community Management Social Content Social Brand ID Story Outline of Approach Promo7on & Ac7va7on 1 2 4 3 5
- 21. Your Company End Direct dialogue Consumers Social Customer Corporate Clients Direct dialogue Social Strategy 2 Dialogue with the Social Customer
- 22. Social Strategy 2 Social Customer Lifecycle
- 23. Social Strategy 2 Developing a Social Media Strategy
- 24. Social Insights Social Strategy Community Management Social Content Social Brand ID Story Outline of Approach Promo7on & Ac7va7on 1 2 4 3 5
- 25. Social Brand ID Story The Social Brand ID Social Content is transla7ng the brand into the more human side of the brand in order to increase the “likeability”. 3 Following the defini7on of the social brand ID you should develop your social story: the story you will tell on social media channels. Once the social story is defined and your are telling it you need to incen7vize external stakeholders to help communicate the story. From Brand Attributes to a Social Story
- 26. Social Content 3 Social Story Example – Daman Insurance
- 27. A true inspira7onal brand requires a “social brand ID & story” that will be told across all channels and shared by its audiences. Product Stories Brand Ideal The Brand Story • Peer to peer Conversa7ons • Complaints • Reviews • Ques7ons • Word of mouth Campaign Stories Channels Social Persona’s Audience Social Stories Brand ID Story Content A story that connects the brand, product and campaign stories with the stories of the audience. From a Social Story To Engaging Content Social Content 3
- 28. Social Insights Social Strategy Community Management Social Content Social Brand ID Story Outline of Approach Promo7on & Ac7va7on 1 2 4 3 5
- 29. Community & conversa7ons 4 Performance Based Community Management
- 30. Social Insights Social Strategy Community Management Social Content Social Brand ID Story Outline of Approach Promo7on & Ac7va7on 1 2 4 3 5
- 31. Worst PracIces
- 35. Best PracIces
- 39. Ignoring social media altogether! Forge`ng the ‘social’ part of social media Selling yourself too much Diving in without thinking Trying to be ac7ve on mul7ple social media channels Jumping in but not saying anything Social Media Mistakes to Avoid
- 40. Develop social media content that you would be interested to read Watch, learn and adapt as you go Make it interes7ng, funny, entertaining and informa7ve Create a Social Media Strategy Start with one channel ini7ally and master it Iden7fy you target audience AKA Persona’s Social Media Tips