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In real estate,
location is everything.
That also includes your marketing strategy.
Whether it’s setting up signs at busy
intersections or creating meaningful
interactions over social media, where you
market is just as important as what you
It can be frustrating to
figure out where and
how to market your real
Fortunately, we’ve put together a top 25 list of
real estate marketing ideas for your easy
1)How to Use Google Places , Google+ Local,
Content Marketing and Keyword Research
By Seth Price. A recent study from the National Association of Realtors
revealed that 92% of buyers use the internet to house hunt. This
strongly indicates a need for all real estate business to have an
established online presence.
2)Write Listings that Sell
By Shannon O’Brien. If you’re working as a listing agent, it’s important to
create descriptions that will jump off the page and grab the buyer. A
good tactic is to appeal to the buyer’s emotions. Use keywords that paint
a picture. It’s not just about telling facts, but also about selling stories.
3)How to Make a Viral
Real Estate Video
By Vinny La Barbera. Viral videos are still all the rage. If you can capture
someone’s attention with a funny or insightful clip, you can reach a wider
audience through the power of social shares. Everyone loves sharing
entertaining videos on Twitter, and with family.
4)Create a Target Market
for Your Business
By Faith McGee. Creating a niche is a powerful way to establish yourself
as an authority in your field. Once you narrow your focus, you can market
to the target demographic. You’ll also develop a brand awareness, where
potential clients associate you with a certain type of property.
5)Google Adwords 101: A Primer
for Real Estate Agents
By Alyssa Nardozza. If you want to get into the world of online
advertisements, there’s no greater place to look than Google. Here,
Alyssa breaks down everything you’ve ever wanted to know about Google
Adwords, the advertising arm of Google.
6)6 Unique Facebook Tactics for
Real Estate Agents
By Chelsea Hejny. Having a Facebook presence is no longer optional. With
over 1 billion users, Facebook is a titan in the social media world.
Chelsea’s article goes into 6 unique ways to use Facebook as a
7)7 Principles for Drip Email
Campaigns That Don’t Suck
By Tony Kawaguchi. A Drip Email Campaign is type of email marketing
where you periodically send emails to keep your business fresh in the
minds of your clients. It’s a good idea to send short emails on a monthly
or bi-monthly basis to gently remind clients.
8)5 Elements of Good Real
Estate Email Newsletters
By Travis Balinas. So, now that you understand the need for a drip email
campaign, check out Travis’ article on how to create killer email
newsletters. Having a strong subject line for your email is definitely a
can’t miss step.
More Than Point-and-Shoot
By Michael Antoniak. These days, pretty photos don’t tell the whole story.
You need a video to set you apart and keep clients on the hook. Create
video tours of your properties. Invest in high quality tools to create a
polished look, or consider hiring someone to do it.
10)Top 12 Open House
Ideas and Tips
By Patty Griffin Keller. Open Houses are an amazing way to market your
business. House hunters love to check out what’s inside, without the
pressure of making appointments. Use Open Houses to your advantage.
Create a sign up with your laptop or tablet.
11) Build Your Real Estate
Business with Seminars
When you want to define yourself as an expert or a leading voice in the
real estate industry, hosting a seminar is a great option for you. Free will
always garner some attention, and is especially useful if you’re just
making a name for yourself
12)Local Sponsorship is
Good for Business
By Jackie Fast. If you’re interested in getting your name out there, you
should definitely consider sponsoring a local charity or sports team.
Having your name as part of the support roster will immediately spark
curiosity in your business.
13)The Ultimate Guide to Real
Estate Marketing Postcards
By Yours Truly. Sending out real estate marketing postcards on regular
intervals will inspire interest in your business, and brand awareness as
14)How to Create Awesome Real
Estate Blog Posts With Listings
By Seth Price. Not only should you be on social media, you should also
have a dedicated business blog. Of course you’ll want to sell your
product, and should, but don’t make you blog a sales page. Ultimately,
your blog should be useful and valuable to your clientele. Be sure to
check out this great infographic, too.
15)How to Use Twitter to
Get Real Estate Leads
Speaking of social media, find out how to leverage Twitter to generate
leads for your real estate business. It’s not about getting more followers,
it’s about getting more actual clients.
16)Using Door Hangers to Market
Your Real Estate Business
By Realestatesupplysuperstore. An oldie, but a goodie. Implement door
hangers in your marketing strategy. Not only will your potential clients be
unable to ignore it, they may just bring the advertisement inside and
think about it, longer than they would an email, for example.
17) 4 Keys to Compelling Content
Marketing with White Papers
By Roger C. Parker. What’s a white paper? Simply put, it’s a factual report
that adds value to the readers. Roger goes into 4 ways to use content to
compel your readers. Why use a white paper? It establishes you as an
authority in your industry, and clients will respond positively to it.
18)Using Pinterest as a Valuable Real
Estate Social Marketing Tool
By Liz Sherman. Pinterest is an impossible mammoth to ignore. Much like
Facebook, if you want to reach the masses, you should have a dedicated
Pinterest presence. Pinterest is a visual medium, which works well with real
estate because your clients are expecting a visual response from you.
19)Social Media for
Real Estate Agents: 21 Tips
By Krista Bunskoek. This is the holy grail of social media tips for your real
estate business. Follow Krista’s advice on how to use different tools in
20)How to Get Newspaper, Radio, and
Local TV Press Coverage
By Marc Prosser. What marketing plan would be complete without a nod to
local media? Follow our ultimate guide to getting local press coverage for
your real estate business. It really matters to target local.
21) Top 5 Best Real Estate Videos
to Market Your Brand
We discussed earlier how video marketing is so effective to successful
conversion. This article discusses the 5 best types of videos to use in your
22)Bandit Signs: The Ugly Way to
Advertise Your Real Estate Business
By Marty Boardman. Yes, bandit signs are very effective. However, bandit
signs should be used with caution, if at all. In many jurisdictions, bandit signs
are illegal, and carry a hefty penalty. Marty Boardman shares his cautionary
story. We’re adding this to the list because some areas allow you to put up
bandit signs for the weekend use only.
23)Top 10 Real Estate Banner
Advertising Dos and Don’ts
By Pierre A Calzadilla. Of course, billboards aren’t illegal (at least, not
that we know of). In this article, Pierre shares 10 dos and don’ts for
your banner campaign.
24)5 Steps to Demystifying SEO and
Inbound Marketing for Real Estate
By Seth Price. It can be absolutely maddening trying to decode what
makes Google choose your company over the other local option. Take a
look at this insanely-detailed article by Seth Price. It will share
everything you’ve ever wanted to know about SEO for real estate, but
didn’t know who to ask.
25)100 Great SEO
Keywords for Realtors
By Tara Jacobsen. This article is a perfect compliment to the Seth Price
article above. Tara shares the best SEO keywords to use on your
website for maximum exposure.
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