In today’s presentation we are going to discuss how to manage and get more customers for your business using Yelp. So let’s get started!

1. The definitive guide to yelp for small business
by FitSmallBusiness.com

2. STEP 1: Analyze Your Current
Yelp Situation

3. Search for your business on Yelp and you will likely
have one of the three outcomes here:
•No listing or listing with no reviews.
•Listing with reviews and positive rating.
•Listing with reviews and negative rating.

4. If you have a Yelp page for your business, you should
also do a google search for your business name in order
to check if your Yelp page shows up and how highly it is
ranking.

5. STEP 2: Decide on a Plan of Attack

6. If your business is listed in
Yelp and has a lot of solid 4
and 5 reviews, then you
should boost the visibility of
your profile on both Yelp and
Google.

7. If your business is listed in
Yelp and has a lot of solid 4
and 5 reviews, then you
should boost the visibility of
your profile on both Yelp and
Google.

8. If your business is listed in
Yelp and has a lot negative 1
and 2 star reviews, you
should reduce the visibility
of your Yelp page, until you
get a good star rating.

9. If your business is listed in
Yelp and has a lot negative 1
and 2 star reviews, you
should reduce the visibility
of your Yelp page, until you
get a good star rating.

10. If your business is not listed, or is listed but doesn’t
have any reviews, then the call on getting reviews and
boosting your Yelp page’s visibility will depend on two
things:

11. 1. Whether or not you have
happy customers. If you do
not get complaints, then
you will not get positive
reviews on Yelp. Therfore,
don’t boost your Yelp page
visibility.

12. 2. Whether or not customers
look for you on Yelp. If you
have happy customers then
you will want to find out how
often your potential clients
use Yelp when searching for
businesses like yours.

13. Here is a graphic of review percentages that Yelp has
for different business categories
So if you are a restaurant
owner a lot of potential
costumers are using Yelp,
So you need to pay a lot of
attention to Yelp as well.

14. STEP 3: Claim and/or Set Up
Your Yelp Profile

15. You can claim your
Yelp profile
HERE
You can set up you
Yelp profile
HERE
OR

16. Setting Up Your Profile to Maximize the
Visibility of Your Yelp Page
To make your Yelp page rank as highly as possible, you
want to make your profile as complete as possible. This
means:

17. •
Make sure your business
address information is the same
format as you have it on your
website, Facebook and Google
Plus Page.
• Add at least 5 photos to your
profile (location, staff, menu
item etc.)

18. • Filling out your business hours.
• List all relevant categories for
your business.
• Offer a discount on your page.

19. • Give a detailed description of
the business and owner. Keeping
in mind the “keywords”
customers use when searching
for your business.

20. Setting Up Your Profile to Minimize the
Visibility of Your Yelp Page
While you are working on improving your business, it’s
better to maintain a low profile on Yelp, by reducing the
amount of information and keywords on your Yelp page.

21. STEP 4: Beat the Yelp Review Filter

22. Sometimes we need help from friends to
start getting new reviews but Yelp has a
pretty sophisticated algorithm that filters
the reviews off the page.

23. Here are some things that
trigers Yelp to filter a
review:
•S o m e o n e w h o h a s
written 1 review.
•Someone who has no
profile info.

24. •Reviews strongly slanted
both positivly and
negatively.
•Short reviews and laking
of details.
•Reviews from a different
location.

25. Here is a great list of how you can make
your friend’s profiles look legit.

26. •C o m p l e t e
all the
information required and
upload a photo.
•Link Yelp to their
Facebook account.
•Add Friends.

27. •Leave a few positive and
negative reviews for other
businesses before
reviewing your business.
•Download the Yelp Mobile
app and Use the “Check
In” feature.

28. Also, from your own Yelp profile add them
as friends, follow them, like their reviews
and send them a message in Yelp.

29. STEP 5: Get Yelp Reviews Naturally

30. By far the best way to get good reviews is for them to
come naturally. Here is a good list on how to do just that.

31. 1.Post a Yelp badge linking to your Yelp page on your
website.
2.Show off your best reviews by placing them in places
where customers are likely to see them.
3.When someone gives you a compliment ask them to review
your business on Yelp

32. 4.Reach out to the people that give you positive reviews in
other places and ask them to leave a review on Yelp.
5.Add “find us on Yelp” to your email signature.
6.Send an email to your email list letting your subscribers
know you are on Yelp. Same for social media accounts.
7.Create a Yelp Deal.

33. 8.If you have a bar or a restaurant contact your local Yelp
elite community manager and ask them about hosting an
event.
9.Offer customers Free WiFi and send them to your Yelp page
by default when they login.

34. STEP 6: Deal With Your Negative
Yelp Reviews

35. All businesses are bound to have an
unhappy customer or two, so try to deal
with the negative reviews quickly and
kindly.

36. •Do
not argue, it does
nothing but fan the
flames.
•Respond to customers
with legit complaints
apologizing and state what
you are doing so it does no
happen again.

37. •Then message the person
privately, apologizing and
offering them something
like a meal on the house.
•If they seem happy ask
them politely to alter o
remove the review.

38. •D o n ’ t
respond to
negative reviews that have
no basis.
•Check if the review
violates Yelp’s content
guidelines so you can flag
the review for removal.

39. And Finally...

40. To learn how to be a more successful
entrepreneur visit us at....

41. www.FitsmallBusiness.com
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43. www.FitsmallBusiness.com
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