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SME Engagement Methodology
Marie Bourdon
(Innovalia Association)
16 June 2015
116/06/2015
Identifying best practices and lessons learnt
216/06/2015
Kind of need Designing the SME engagement strategy
When SME engagement planning – Open Calls
preparations
FITMAN
contribution
 Identify best practices on SME engagement
 Lessons learned on FI-PPP engagement on
FITMAN
Source: Google pictures
Creating technology awareness
16/06/2015 3
Kind of need Creating technology awareness – engaging new
users
When Issuing Open Calls
FITMAN
contribution
 Methodology for creating technology awareness
http://businesssearch.dnb.com/small-business-tips/marketing-your-small-business-online-and-off/
Kind of need Developing a service/application
When Developing a project under the Open Calls
FITMAN
contribution
 Lean start-up principle and Minimum Viable Product (MVP)
concept in FITMAN
 Co-creation concept applied in FITMAN
 Local service hypothesis and trial to support the development
of SME Service/Applications
 Local FITMAN ICT infrastructure deployment to support the
development of SME Service/Applications
 Data gathering and feedback
Support for service/application development
16/06/2015 4
Source: Google pictures
Communicating Phase III achievements
16/06/2015 5
Kind of need Communicate the achievements
generated in Phase III
When Project completion
FITMAN
contribution
 Methodology for proactive
communication of achievements
and innovations generated by
SMEs in Phase III (5 Stages)
Source: Google pictures
Questions & Answers
16/06/2015 6

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Fitman webinar 2015 06 sme engagement methodology

  • 1. SME Engagement Methodology Marie Bourdon (Innovalia Association) 16 June 2015 116/06/2015
  • 2. Identifying best practices and lessons learnt 216/06/2015 Kind of need Designing the SME engagement strategy When SME engagement planning – Open Calls preparations FITMAN contribution  Identify best practices on SME engagement  Lessons learned on FI-PPP engagement on FITMAN Source: Google pictures
  • 3. Creating technology awareness 16/06/2015 3 Kind of need Creating technology awareness – engaging new users When Issuing Open Calls FITMAN contribution  Methodology for creating technology awareness http://businesssearch.dnb.com/small-business-tips/marketing-your-small-business-online-and-off/
  • 4. Kind of need Developing a service/application When Developing a project under the Open Calls FITMAN contribution  Lean start-up principle and Minimum Viable Product (MVP) concept in FITMAN  Co-creation concept applied in FITMAN  Local service hypothesis and trial to support the development of SME Service/Applications  Local FITMAN ICT infrastructure deployment to support the development of SME Service/Applications  Data gathering and feedback Support for service/application development 16/06/2015 4 Source: Google pictures
  • 5. Communicating Phase III achievements 16/06/2015 5 Kind of need Communicate the achievements generated in Phase III When Project completion FITMAN contribution  Methodology for proactive communication of achievements and innovations generated by SMEs in Phase III (5 Stages) Source: Google pictures