Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

Leveraging Technology & Social Media to
Impact Military Community Wellness &
Quality of Life
Family and MWR
Soldier Family Action Plan Training Symposium 2010

January 2010
Bryan K. O’Rourke, MBA

Leveraging Technology & Social Media to Impact
Military Community Wellness & QOL

all content available on my site @
www.bryankorourke.com


What should you come away with ?
1. Understand key technology trends
2. Understand social media trends
3. Review Wellness & QOL Opportunities
4. Review Potential Impact of Adoption


Before we start a word from Seth Myers

Seth Myers

All Video at Bryankorourke on

Thanks Technology


QOL Military & Their Families


West
Point


AF
Academy


Udon Thani, Thailand


Yet....

What does it all mean ?


2


technology


people

technology - what has it &


how will it impact our lives ?


Technology: etymology greek - meaning skillful
application of an art. The practical application of
science in commerce or industry.


Gordon Moore
Co-Founder of Intel
Number of transistors on a chip
will double every two years.
“Moore’s Law”
Technology: the pace of change is not linear its
exponential. Adoption rate is increasing
similarly.


Technology is accelerating in all areas. We are
just seeking the start - knee of the curve.


-Commercial Internet began
only 5,300 days ago
-Serves over 1.5 Billion people
-79% of US adult population
-40% of US consumers use
search engines for comparative
shopping
Internet: The free exchange of information with
limited constraints.


The “Grid” Becoming Increasingly Integrated


Mobile Internet Access:
Pew - 56% of US Adults
Increase of 73% in 17 months

Mobility: Communication & information when
ever and where ever the customer wants it.


Mobile speeds will increase ...........


The ability to
increasingly and more
easily integrate
technology into daily life
is upon us.

Devices - getting smaller and more powerful.


Web 3.0
the “Semantic” Web

Internet will become more intelligent ...........


Outsourced Service Platforms
Salesforce.com

Cloud Computing: Low cost ubiquitous storage
and application deployment !


explosion of interactive tools & platforms


FMWR Academy Chief
Patricia Tucker


increasing ubiquity of information and unlimited
communication capacity !

NEW MINDSETS NEEDED TO REALIZE
NEW POSSIBILITIES


just the beginning......
social media - what is it ?


The Consumer
is empowered....

It’s all about the
“You”


what these platforms offer is empowerment
of users & their communities


wellness &
life quality


We ALL Understand the Challenges. Consider...
•     23% of Americans participate in no physical activity*
•     62% of Americans obese or overweight -18% rise in last decade.*
•     23% of Americans still smoke. 3000 start each day.*
•     78% of men eat vegetables less than three times per day. *
•     75% - 90% of visits to Primary Care Physicians are for stress.**
* Centers for Disease Control
** Murphy, American Journal of Health Promotion

THE COST IS BANKRUPTING OUR NATION


Initiatives to Impact
Wellness Lack
Participation

Lifestyle Choices are
THE Key Driver

How Can We
Overcome These
engagement, incentives &
Challenges ?
accountability


Think in terms of a private sector business.....

To Achieve Mission in this new world......
Product = Experience
Price = New Value Exchanges or Incentives
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement


Organizations are evaluating traditional
modalities......in fact almost everything is
being reevaluated.


Promotion = Conversation
Conversation = Web 2.0
Organizational Models = “Socialnomics”


It is about the customer - not about us


In Wellness & QOL
Merger of Technologies Including Social Media
Creating New Solutions

New Paradigms


Nike Plus

Spangdahlem AFB


Engagement Accountability
Social
Wellness

Social Media is Creating
Incentives
New Wellness
Paradigm


This is Only the Beginning

5 Eras of the Social Web


Jeremiah
Owyang


remember ?

yet....

What does it all mean ?


Rapid technology change - isn’t going to stop

Quick Recap
Mobility & cloud driving evolution
Customer is empowered at the center
Proposition changing from old 4 P’s to new
Must engage with evolving social platforms
Unprecedented Opportunity : QOL & Wellness
New Eras of Social Web Upon Us


Think
of the
Opportunity


Thanks to the FMWR, ALA, and to each of you
all content available on my site @
www.bryankorourke.com

New Opportunities Require


We Think Differently

Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

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