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EMR Marketing, Communications & Digital Market Insights 2014/2015
- 1. Market Landscape Presentation 2014 Monica Bermeo Senior Consultant EMR Working with business leaders since 1994
- 2. About EMR • Specialist Marketing, Communications & Digital Recruitment • Established in 1994 • 50 consultants worldwide • International talent pipeline and office network: Singapore, Dublin, Leeds, London, Moscow and São Paulo • Structured by sectors and industry specialisation • FiveTen Group sister brands offering coverage across finance, HR, IT and Legal
- 3. Demographics
- 4. Market Conditions Marketing professionals were mostly optimistic about the economy in 2014, with many also predicting an increase in team size.
- 5. Job Security Mirroring those 26% who feel pessimistic about the future of the economy, 24% also feel insecure about their role
- 6. Job Tenure In spite of high levels of job security a third of candidates have only been in their current role less than 1 year.
- 7. Most valuable skill sets 2014
- 9. Job Seeking Behaviour Over 9/10 marketing candidates are either actively looking or keeping an eye on the market, Candidate retention will be an issue once the market improves.
- 10. Overseas Opportunities Australia is seen as the most attractive for relocation, followed by the USA and Hong Kong.
- 11. Remuneration
- 12. Remuneration 6/10 candidates would accept a salary increase of less than 10% in their existing role, however only 2/10 would accept this when changing roles externally
- 13. Last Bonus
- 14. Bonus expectations – last bonus vs next Bonus expectations for 2014 are significantly higher, with more than half of respondents expecting over 20% of their salary.
- 15. Benefits
- 16. Benefits Bonus’ remain a key benefit to Asian marketing candidates and was seen as the most important.
- 17. CSR Although flexible working conditions are becoming more important to 84%, a majority would not work 4 days per week for pro rata salary.
- 18. Reasons for leaving role
- 19. Key Managerial Attributes The environment a manager creates for their team is seen as the MOST important attribute.
- 20. Internal Processes The cost of being too slow; speed to fill is a strong competitive advantage.
- 21. Training and On-boarding Training was seen as the fourth most important benefit, however when 42% of candidates have not received any for the past 2 years, this can be seen as a competitive advantage when attracting talent.
- 22. Training and On-boarding A huge 47% of candidates rated their company’s on-boarding and induction as non-existent or inadequate. The financial benefits of having an employee properly inducted and productive as early as possible make this result surprising.
- 23. Agency vs InHouse A majority of in-house candidates would consider moving to agency.
- 26. Recruitment Agency Preferences Candidates continue to prefer specialist recruitment agencies over generalists.
- 27. Summary • Most candidates are optimistic about the year ahead, and expect an increase in team size, bonus levels and salary • Candidates will be highly mobile once the market improves • Digital and online skill sets remain the most sought after • Training and on-boarding are a key issue for many companies • Slow internal processes from many companies are resulting in the loss of quality candidates
- 28. Join our Marketing and Communications Forum Asia Monica Bermeo Tel: +65 6590 9160 www.emrrecruitment.com.sg singapore@emrrecruitment.com 3 Phillip Street #09-04 Royal Group Building Singapore 048693
Notes de l'éditeur
- Survey of asia marketing candidates – response rate of 167 candidates. Survey conducted in November 2013. Key location was Singapore followed by Hong Kong.
- Most candidates were optimistic about the future of the economy or indifferent. The most pessimistic were from Hong Kong and Malaysia, with Singapore being the most optimistic. Only 7% expect their team to decrease in size over 2014, with the majority either increasing or remaining the same.
- 76% of candidates rate their current job as secure
- The vast majority of candidates are very secure in their roles, yet 30% have only been in their current roles less than a year. It seems that job security alone is not enough to keep retain employees. Employers must look to intrinsic benefits to retain their staff.
- Digital and online skills are perceived to be the most valuable for 2014. Content marketing which has been widely discussed globally as a key trend, is ranked 4th however is closely related to digital and online
- 69% of candidates are satisfied in their current role which correlates to 70% of those who would recommend their current employer to a friend, however a substantial 30% would not.
- Most important reasons for considering an overseas opportunity were improved quality of life, new career opportunities, better employment opportunities. Least important was friends and family.
- Salary expectations when changing jobs are substantially higher than if candidates were to remain in their existing role. 82% of candidates expect as increase of over 10% of their salary, compared to only 16% expecting the same level of increase if they remain in their jobs.
- Interestingly, candidates are not leaving their positions out of necessity, rather, the majority are leaving out of choice, for career development and more challenging/interesting work. 70% of candidates intend for marketing to remain as their long term career path