From phone systems to commercials, companies are constantly in need to actors willing to lend their voice to their product or service. In this way, a voice over actor can effectively become the voice of the brand, offering suggestions of their brand values and goals through the nuances of his or her voice.

1. MARKETING YOUR
Voice Over
Talent
ON THE INTERNET

2. MARKETING YOUR VOICE OVER TALENT ON THE INTERNET
From phone systems to commercials,
companies are constantly in need of actors willing
to lend their voice to their product or service.
In this way, a voice over actor can effectively become the voice of the brand,
offering suggestions of their brand values and goals through the nuances of his
or her voice.
If you’re looking to get into voice over acting, or even if you’re a veteran who has plenty of voice over work under his or
her belt, you’re going to need to market yourself online. Yes, the Internet is a great place for research, watching movies,
downloading music, and sharing the latest cat videos, but it’s also a powerful tool for marketing your talents, no matter
what your industry happens to be.
Here are a few tips for harnessing the power of the Web for your voice over talent
2 | Marketing Your Voice Over Talent

3. Create a Website
If you’re serious about landing voice
over work, you’ll definitely need to create
a website that establishes you as a voice
over talent who is available for work.
3 | Marketing Your Voice Over Talent

4. Voice over actor Maxine Dunn writes
on Voice-Over Extra that setting
up a domain with GoDaddy, an
inexpensive and popular option for
those looking to establish an online
presence. Dunn notes that their
customer service is also impressive,
which is always a good thing if you’re
not terribly familiar with the ins and
outs of building a website.
4 | Marketing Your Voice Over Talent
As a voice over actor, your site should
definitely have a demo reel that gives
visitors a clear picture of your voice
talents. As for anything else it needs,
that’s up to you. Voice Actor Paul
Strikwerda writes on Voice-Over Extra
that you should make sure your site is
better than “just okay.” He writes:
“An effective website is easy
to find, easy on the eyes, easy
to navigate and it loads fast.”
Create a Website
You’ll want to brand your
website as yours and yours
alone, so it’s probably a
good idea to make your
URL your name.
If you’re Mary Smith and
marysmith.com is taken, try
marksmithvoiceover.com
or marysmithactress.com.

5. Get Social
So you’ve established a Web presence.
Fantastic. But your work is only just beginning.
Websites are must-haves in the world of
marketing, whether you’re a major brand or
a novice voice over actor. But supporting
your site with a robust social presence dedicated
to your work will help you get attention.
5 | Marketing Your Voice Over Talent

6. Mashable notes that 50
percent of customers value a
brand’s Facebook page over
their website. For business,
there are many reasons for
this: access to special offers,
early access to news about
new products, and the ability
to easily interact with the
brand.
As a voice over actor, you’re probably
not quite in the same league as Nike
or Sony, but you can still harness the
power of social media to get the word
out about your voice over talents. For
6 | Marketing Your Voice Over Talent
instance, you can post links to your
most recent voice over demo, or the
latest commercials or other projects
you’ve recently worked on.
You should also start a profile on
LinkedIn, if you haven’t already.
Forbes points out that the
professional networking site has
over 300 million users, making it an
indispensible tool when marketing your
voice over talents. And if that’s not
enough, U.S. News points to a study
that shows an amazing 94 percent of
recruiters use the site to find and vet
candidates.
But don’t be afraid to take your voice
over talents to more artistic social
networks like Instagram, Vine,
and Snapchat. Create short, voice-based
skits. Rebroadcast clips of your
latest radio or TV commercial spot.
Send out a Snapchat of you in the voice
over booth, if you want to give your
followers a behind-the-scenes look at
the life of a voice over actor.
These methods may not be right
for everyone, but if you’re up for
the creative challenge, they can be a
powerful way to set yourself apart
from the crowd.
Get Social

7. Network, network, network!
When you’re a small business, or a business
of one, getting out and meeting people is basically
marketing yourself. Think of it as real-world
marketing, a chance for people to meet and speak
to the person who also happens to be the product.
7 | Marketing Your Voice Over Talent

8. Network, network, network!
There’s a community for everything, including voice over talent. Meetup has a lively voice over actor group, and LinkedIn has
several networking groups dedicated to voice over acting, one of which boasts over 13,000 members. PBS also has a listing over
voice over networking events. If for some reason you can’t find a voice over networking group in your area, start one! Chances
are, there are other people out there looking to connect.
When attending voice over networking events, don’t be afraid to put yourself out there.
Talk to people (let them hear that voice!) and trade information. This can be a good way
to find an agent, learn about potential jobs or better your craft.
8 | Marketing Your Voice Over Talent

9. List yourself online
As with just about every industry out there,
there are specialized websites dedicated to
connecting voice over actors and brands and
companies looking for voice over talent.
9 | Marketing Your Voice Over Talent

10. List yourself online
Voices.com boasts “the largest
community of talent, actors, narrators
and audio producers” and offers guides
and rate sheets that help you determine
the best way to run your business.
It’s even caught the attention of the
New York Times. Other sites
like Voice123 offer similar listings and
vibrant communities.
And don’t
forget to list
yourself and look
for jobs on broader
job sites like
Indeed and
Career Builder.
10 | Marketing Your Voice Over Talent

11. Now hit the pavement
Establishing a strong online presence and
regularly using the Internet to do research
about potential voice over work and
future industry connections is an important
foundation to start a voice over career.
11 | Marketing Your Voice Over Talent

12. Now hit the pavement
12 | Marketing Your Voice Over Talent
But most
importantly,
it’s almost
always a heck
of a lot of fun.
But there comes a time when you have to get
out there and hit the pavement! Take meetings,
register for classes, accept as many jobs as
possible and make sure that you real-world
reputation is as a flawless as your online one.
When this synergy occurs, you’ll find that voice
over work can be a hugely rewarding—and
sometimes very lucrative—career.