Redefining Data-Driven Marketing - John Nardone, CEO, Flashtalking If you would like a copy of this presentation, please email your contact at Flashtalking.

1. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Redefining Data-Driven Marketing
John Nardone, CEO

2. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Today’s consumers are connected to
multiple communications devices
…often at the same time.
To address the challenge of
fragmented attention…
The Challenge…
FRACTURED ATTENTION
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Marketers must engage customers
with creative and relevant
communication across channels…
Analogue device
not counted.
…While measuring and optimizing
with accurate insights

3. © 2016 Flashtalking. Confidential and may not be shared without permission.
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Building on our heritage of data-driven ads by investing in analytics
• Acquired Encore (fractional attribution) and Device 9 (cookie-free tracking)
• Invested heavily in R&D to meet the needs of sophisticated marketers
Today we combine programmatic creative with advanced data analytics:
• Industry-leading dynamic creative and DMP integrations
• Data unification and identity orchestration via connected logs
• Cookieless tracking via fTrack
• Algorithmic Attribution + Creative Analytics via Encore
• Key integrations: cross-device (Tapad) and verification (IAS)
Re-introducing Flashtalking
Our goal: to be the platform of choice for data-driven marketers

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Our Integrated Platform…
CREATE ACTIVATE MEASURE
Campaign Manager
and PowerFeeds
Activate data in real-time to
drive creative experience
fTrack, Connected Logs,
Attribution & Integrations:
Industry’s best analytic toolset
for optimizing performance
Creative Manager
and Ad Builder
Create / organize assets
across screens and
formats
…for today’s data driven, programmatic advertisers

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Our footprint
ABOUT FLASHTALKING
LEEDS
LONDON
AMSTERDAM
COLOGNE
SAN FRANCISCO
LOS ANGELES
15+ YEARS OF PRESENCE, growing worldwide
• Born In the UK
• Expanded to US in 2011
• 300 employees in 2017
CHICAGO
SYDNEY
NEW YORK
HAMBURG

6. © 2016 Flashtalking. Confidential and may not be shared without permission.
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We’re Driven by 3 Core Beliefs

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ALL
CREATIVE
WILL
SOON BE
DATA
DRIVEN.
1. WE BELIEVE

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2. Connectivity to the ecosystem matters
OPEN STACK ECOSYSTEM PHILOSOPHY
DSP VERIFICATION
DIRECTINTEGRATIONS
SEARCH TAG MANAGMENT
ATTRIBUTION
8DMP
DIRECTINTEGRATIONS
IDENTITY
Passing data between platforms with integrity and without friction

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3. Advertisers need accurate & unbiased analytics
DATA ACTIVATION IS ONLY HALF OF OUR STORY
Growing need for an independent source of truth
• Timely, accurate and transparent reporting on delivery of media
• Unification and normalization of data across channels
• Unbiased insight into the effectiveness of media and creative
• No conflicts of interest
• Seamless integration with 3rd parties

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Programmatic Creative

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Connecting Audience, Media and Creative for
better advertising
Programmatic Creative:
All Formats: Dynamic, Video,
Mobile, Native, Rich
Media:
Across all Channels
and Publishers
Audience:
1st, 2nd, 3rd party and behavioral data

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Data Activation
• Decision Trees
• PowerFeeds
• 3 Logic engines
• Content feeds
• Viewability rules
• DMP Integrations
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More powerful ways to activate data
EXECUTIONS CHANNELS
DESKTOP
MOBILE
VIDEO CONNECTED TV
DYNAMIC
RICH MEDIA
STANDARD
Creative

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Data and Analytics

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• Cookieless tracking
• Data unification via Connected Logs
• Integrated Verification
• Integrated Cross-device
• Fractional Attribution
• Creative Analytics
Analytics
Better data and analytics drive business performance
What we’ll talk about today!

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Recapping Customer Needs
Data-driven marketers need more than the status quo
Customer Goals
• Better performance
• Less friction
• Transparency and trust
• Data protection
New Standards
• Dynamic, feed-driven delivery
• Cookieless tracking
• Data unification via seamless integrations
• Unbiased insights
• 100% data ownership
Relevance Performance