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#BeMoreSocial
- 1. Estate Managem #BeMoreSocial #BeMoreSocial James Biley Marketing & Communications Director @JamesBiley @CountrywideEM
- 3. Estate Managem #BeMoreSocial Social media explained A quick lesson from
- 4. Estate Managem #BeMoreSocial So we tried it… …and it was very nice
- 5. Estate Managem #BeMoreSocial Your service could be open 24 hours a day • Let your customers come to you • Set up one or two available channels • Respond to the comments you have received
- 6. Estate Managem #BeMoreSocial Where are your customers?
- 7. Estate Managem #BeMoreSocial Which should you be using? Join the conversation now #BeMoreSocial
- 9. Estate Managem #BeMoreSocial So how can you join the conversation? • Some ideas to promote your own brand: • Keep an eye on #hashtags and trends • Showcase positive company PR • Develop your social tone of voice • The more you respond, the more valued your customers will feel
- 11. Estate Managem #BeMoreSocial Subliminal Advertising Make your brand part of the picture
- 12. Estate Managem #BeMoreSocial Take Five (minutes)! • At the beginning of the day… • Scroll through trends • Look at your notifications • Look at new followers • People you may know • Follow companies
- 13. Estate Managem #BeMoreSocial The Reactive Five • Reactive marketing / customer experience • Plan reactive marketing with upcoming events • Piggyback on to conversations to promote you brand • Be relevant to your brand • Be cautious, but not overly - have fun
- 14. Estate Managem #BeMoreSocial Reactive – #MadonnaAtTheBrits
- 15. Estate Managem #BeMoreSocial The Planned Five • Demonstrate your awareness of industry events • Plan time for conversations with your followers • Encourage interaction, ask questions to generate response • Agile marketing creates quick and responsive PR • Hootsuite and Tweetdeck can help you
- 17. Estate Managem #BeMoreSocial Create Your Own #Hashtag • Why would you do this? • How would you do this? • Creating a brand for shared experiences BeMoreSocial #FLlive
- 18. Estate Managem #BeMoreSocial Don’t be afraid of negative press • In the world of social media, people will talk about your brand without involving you in the conversation • The benefit of being involved means you can respond
- 20. Estate Managem #BeMoreSocial Stop, wait a minute…
- 21. Estate Managem #BeMoreSocial Case study – @TempSecCase study – @TempSec 21
- 22. Estate Managem #BeMoreSocial Examples of great customer service
- 23. Estate Managem #BeMoreSocial Going further with Customer Service
- 25. Estate Managem #BeMoreSocial Who to follow; what to join • Property Specific: Hosted by Sponsored by
- 26. Estate Managem #BeMoreSocial Turning footfall into followers… Logotag – providing window stickers to help increase social media following. Follow @Logotag on Twitter
- 27. Estate Managem #BeMoreSocial Flat Living magazine #BeMoreSocial
- 28. Estate Managem #BeMoreSocial #Grainfeeder • Social media chat and conversation with invited guests. Hosted by Paul Guest from
- 30. Estate Managem #BeMoreSocial Credits Charlie, Property Manager, Countrywide Estate Management – Donut
- 31. Estate Managem #BeMoreSocial Now its your turn to… #BeMoreSocial
Notes de l'éditeur
- How many in the UK…. Twitter 15 million users LinkedIn 15 million Facebook 33 million Pinterest 2 million Instagram – 300 million worldwide (no UK states) No official stats for other platforms Confused.Com What is a hashtag?
- RSS Twitter Google plus Four square Facebook YouTube Instagram ? Pinterest Blogger Tumblr
- Show of hands for each media
- 44% of Twitters users don’t tweet
- Screen shot of the take fives Twitter / linkedin to sort out each
- Example of this – Madonna tweet – screen shot
- You will all remember that famous moment when Madge fell down the steps This was way outside of our brand, should I do it or not, 10pm at night, eventually thought why not – got 8 re-tweets – highest we have had Maybe property is not as exciting Shared on FB got a further 26 likes on there
- Logos of them, how they can help
- Insert Fllive and bemoresocial Find a decent hashtag that has created campaign
- If you received negative press or comments, hands up those that would respond? And hands up those that would ignore
- Winner of Look Magazine’s Best Fashion Blog 13.7K follows and growing. Fashion, Beauty and Make up brands seek her out to review their products. This communication allows our name to be viewed in a area that we would otherwise not be exposed to and present a good image of engagement in front of a younger generation.
- Story about the girls tweeting not happy – tv not working – sad face – virgin fixed it – girls tweeted back happy faces – virgin then tweeted happy faces of whole team. Comment on initials at the end of tweets
- Sonic Grounds Maintenace