1.
COMPANY PROFILE

2.
life
NEW
Where
Ideas
come01
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Welcome to WestBrook.
Hello
to
www.westbrookconsult.com

3.
For those of you who don’t already know us,
is a multifunctional creative marketing agency
creating a new blue print for a new age. 02
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We work across brand, design,
digital and media, delivering
end-to-end communication
services. Our clients range
from Government, to real
estate exhibitions, aspiring
start-ups to large
corporations.
We put this Workbook
together to show you,
If you like what you see and want
to know more, have a project that
we might be able to help you with
or an idea you’d like to discuss,
then we’d love to hear from you.
Thanks for listening.
who we are,
what we do &
what we can make happen
Our team comprises
multi-disciplinary visionary minds
who put future-forward thinking
into concepts that push the limits
of digital technology. We keenly
work with our clients to build and
strengthen emotional
connections with brands.
Our philosophy is to
build ‘value-added’
brands in today’s
Competitive global
marketplace by
creating effective,
integrated and
strategic solutions in
our clients’ practices.

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www.westbrookconsult.com
Agents
of Change.
By combining the visual
aesthetic capabilities of a
design studio with the brand,
marketing and
communications knowledge
of a traditional agency, our
clients harness our solid
understanding of how to
transcend the noise in today’s
competitive marketplace to
achieve success.

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Our Approach.
We’re Scalable
There isn’t a one-size-fits-all
formula for success. From
startups just finding their feet, to
established companies with
decades of heritage, we shape
our dynamic team and process
around each client.
We’re also just the right size.
Robust enough to bring together
impressive resources, select and
manage the most appropriate
suppliers, and take on any
challenge – regardless of size or
complexity. Small enough
however to be personal, flexible,
and rapid in response, able to
deliver truly bespoke solutions to
our client’s projects.

6.
We Have A Unique
Blend Of Expertise
& Experience In;
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OUR CENTRES
OF EXCELLENCE
DIGITAL
BRANDING
MARKETING
www.westbrookconsult.com

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Strategy is a crucial first step in the
creative development process. A
clearly defined strategy serves as a
North Star, a point of reference, a
brand blueprint. Without it even
good design runs the risk of
becoming a hit-or-miss liability.
We work closely with our clients to
gain the necessary insights that
support a strategic framework.
Through conversations, workshops
and other information-gathering
exercises we solidify key brand
elements and define their unique
position in the world.
Research & Insight
Development
Brand Positioning
Brand Definitions
Content Strategy
Employee Engagement
Web
Mobile
Print
Retail
Packaging
Environmental
Brand Strategy
Whether we’re crafting a new
identity, or evolving an existing one,
our passion for great design goes
beyond the imagery and into the
mind of the consumer. We believe
that brands must carry distinctive
references to their ‘character’,
manifest in defined core values.
Our approach to brand identity
development is guided by the
same analytical process and
principles. Our team of writers and
designers work hand-in-hand to
develop an identity that
encapsulates our client’s brand,
differentiates them from their
competition, and makes a lasting
impression on their audience.
Brand Identity
We combine strong visuals,
powerful storytelling and
best-in-class production to create
engaging and memorable brand
experiences.
Whether we’re architecting a
mobile experience, designing retail
packaging or crafting copy for a
print campaign, we extend the
same set of visual and tonal
principles to ensure a cohesive and
consistent brand experience. This is
where it all comes together.
Brand Experience
Identity Systems
Brand Guidelines
Brand Books
Content Development
Business Systems

8.
Media
Strategy
www.westbrookconsult.com
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9.
Storyboarding
Script Writing
Animation
Commercials
Radio Advertising
Direct Marketing
Media Planning and Buying
Photography
Video Production
Our Approach.
As a creative agency, WestBrook
has developed and deployed a
number of above-the-line and
below-the-line marketing and
advertising campaigns for a
diverse range of clients across a
wide range of industries.
The campaigns have used a mix
of online and offline, paid, owned
and earned media platforms
including Print, TV, Radio, Outdoor,
Online, Direct Marketing and
Social Media.
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Creating
Possibilities
It is the collaboration
of determined minds
that help us create
brand experience for a
more connected
future.
www.westbrookconsult.com
Take A Look. We’ve
Enjoyed Every
Single Challenge.

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White Rose Drycleaners has been
a drycleaner with an eye on the
future, a smile for the customer
and a big heart for its communi-
ty. 64 years later, their employees
and customers still believe it.
But when other dry cleaners
began threatening its turf, White
Rose called on WestBrook to help
them defend their BRAND!
In 2015 & 2016, WestBrook was
challenged with the task of
revitalizing the White Rose Brand
to attract more new customers
whilst repositioning the brand
from pioneer to trendsetter in
professional dry cleaning.
In a country, full of “visit and
leave” dry cleaning facilities,
White Rose Drycleaners
wanted to refresh a brand
that compelled people to
“visit and stay.”
Sharing The LegacyWestbrook
Portfolio
Case Studies
Solutions:
Brand Audit, Market Profiling,
Corporate Communications,Brand
Cascading & Employee Alignment,
Media Planning & Buying.
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CaseStudies

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www.westbrookconsult.com

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02
CaseStudies
When Xtranet Communications wanted to
breathe new life into its brand, they
partnered with WestBrook to reinvigorate the
illustrious brand.
To support Xtranet’s leadership position,
our team of designers reworked Xtranet’s
brand touch points, making the brand
less typical and more approachable. We
helped engage customers through social
media and a brand-new web portal.
After reinvigorating Xtranet’s online
presence with a fresh new look, the new
website generated over 13,000 visits
within the first 3 months.
Winning Best Value Added ICT Solutions
provider for 3 consecutive years, Xtranet
wanted to make a bold statement through
their Connect. Share. Grow. brand promise.
Our team of experts developed a brand
book to guide all corporate
communications. We redesigned Xtranet’s
Corporate Profile to create an impactful
sales tool.
Connecting. Sharing. Growing
“When Sales People Have The Right
Tools, It Can Make All The Difference.”
Challenge & Results
Results & Impact
Solutions:
Corporate Communications,
Website Development, Digital
Interactive Marketing.

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CaseStudies
The search for convenience in home
and office shopping directs Nyumba
Maridadi’s path. This is solidified in their
new visual identity, with vibrant colors
expressing the brand’s upbeat person-
ality.
After the brand identity design and
development, it was time to take the
brand to the community at large. We
kicked things off with a fully responsive
e-commerce website to enable online
shoppers to make their orders. Next, a
social media campaign and targeted
brand activation campaign helped
people in the Nairobi city estates
understand the convenience of shop-
ping at the comfort of their homes or
offices and enjoying free delivery.
Convenience at Your Doorstep

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04
CaseStudies
In many ways, you can regard Turkana
Land as largely unexplored which offers
you an opportunity to make your own
discoveries and experience true
adventures like nowhere else. Enjoy the
open spaces and breath freely,
something which is getting hard to find in
other regions of Kenya and the world.
WestBrook was engaged to help Turkana
County Government design a dynamic
website that would stand out, generate a
buzz, and get investors and visitors
excited about this impressive and
unexplored destination.
Discover, Explore & Experience
Turkana(#tembeaturkana)

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CaseStudies
Brand Track provides a wide range of
branded merchandise and professional
printing services. The company was
looking to re-define their digital offer
and deliver a customer experience that
matched up to their market-leading
reputation in the branded merchandise
space.
Bringing A Brand Closer
To Customers

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AfricaCom is the largest and most influential
Africa-focused tech event in the world – the
meeting place for those driving Africa’s
digital transformation. Collaborating with
@First Communications; a leading PR
agency in Nairobi, Kenya, WestBrook
designed an elaborate and visually rich,
info-graphic for AfricaCom to share with
their social world.
Telling Africa’s Digital
Transformation Story
Through Infographics
(Sub-contract from @First Communications)
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CaseStudies

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CaseStudies
Endless Safaris is a leading tour opera-
tor that offers all-inclusive travel service
across Eastern Africa and beyond.
WestBrook was engaged to design an
awe-inspiring website that showcases
Africa’s natural beauty and cultural
diversity while creating life-enriching
experiences and unforgettable memo-
ries for travelers.
Experience The Magic of Africa
Endless Safaris

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CaseStudies
Working with Isiolo County Government in
2014, we earned a reputation for doing
smart, creative work, quickly. During the
County’s first year of being an autonomous
and self-governing Government, Isiolo
County called on WestBrook to reinforce
their brand identity and positioning as the
‘New Frontier for Development’.
The New Frontier for Development

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CaseStudies
We were tasked with creating a new
brand from scratch and formulate a
brand architecture, strategy, visual and
verbal identity to transform the business
and thus developing an inspirational
community built around the needs and
advances of the changing construction
landscape.
Building Your Vision, Creating Reality
The Challenge
Solutions:
Brand Identity Development,
Company Profile Design, Staff
Uniform Design & Supply
TIP TOP
BRANDING

21.
“We applaud WestBrook Consulting
Limited for their outstanding work on
our website development project.
Their functional expertise and
attention to detail were
tremendously valuable on this
project. WestBrook are a
professional, well managed firm and
they meet and exceed customer
expectations.
We look forward to the opportunity to
work together again.”
Client 1: County Government
of Turkana
Rosemary Nchinyei –
Communications Director
“We appreciate the high levels of
service provided, from Web
development to intensive market
research that has greatly helped our
management team draft working
solutions with a better understanding
of the dry-cleaning market.
We at White Rose Drycleaners, are a
very satisfied and happy client and
are looking forward to a long-lasting
relationship.”
Client 2: White Rose Dry-
cleaners
Abdullah Seiban –
Operations Director
“WestBrook has provided our
business with great support in the
areas of website design and devel-
opment, graphic design and print.
Through their work, we are able to
market our brand in an effective and
professional way.
I can confidently recommend
WestBrook Consulting Ltd as a solid
and reliable supplier, and experts in
their field.”
Client 3: Milestones
Resource Solutions
Fatma Elmaawy –
Chief Executive Officer
Testimonials

22.
Get In
Touch
2nd Flr. Block B, Westlands
Commercial Centre
Ring Rd Parklands Rd,
Nairobi, Kenya
+254 020 250 0801
+254 725 028 361
+254 723 353 580
info@westbrookconsult.com
www.westbrookconsult.com