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ESB Extinction 
Why On-Premise 
Integration 
Platforms Are an 
Endangered Specie
1996 
“Cloud 
Computing”
“Cloud 
Computing” 
1999 
Salesforce 
launched 
1996
1996 2002 
“Cloud 
Computing” 
“ESB” 
On-Premise 
Integration 
Middleware 
1999 
Salesforce 
launched
1996 2002 
“Cloud 
Computing” 
1999 2011 
“ESB” 
On-Premise 
Integration 
Middleware 
Salesforce 
launched 
“iPaaS” 
Cloud-based 
Integration 
Middleware
1996 2002 2006 
“Cloud 
Computing” 
1999 2011 
“ESB” 
On-Premise 
Integration 
Middleware 
Cloud! 
Amazon 
launches EC2 
Salesforce 
launched 
“iPaaS” 
Cloud-based 
Integration 
Middleware
Advantages of Cloud 
Services Over 
Traditional Software 
• Subscription model easier to consume (although TCO may be 
similar) 
• Fast set up – no infrastructure, no deployment, minimal 
configuration 
• High ease of use – most Cloud services are self service 
• Less time and financial investment – easier to replace if it 
doesn’t work
Five Reasons 
iPaaS will be more 
relevant than ESB 
1. Security in the Cloud is improving 
2. Endpoints are migrating 
3. Endpoints are proliferating 
4. Everything needs an API 
5. Agile integration is becoming vital
#1: Security in the 
Cloud is Improving 
High profile hacks and government snooping 
have created demand for better security in Cloud.
#1: Security in the 
Cloud is Improving 
Mega were first to offer end-to-end encryption 
in file sync & share category.
#1: Security in the 
Cloud is Improving 
IBM patented a technique around homomorphic 
encryption in Jan 2014.
Pre-Cloud Apps lived on 
the ground. 
#2: Endpoints are 
Migrating
Today, an increasing number 
of apps are moving to the Cloud. 
Pre-Cloud Apps lived on 
the ground. 
#2: Endpoints are 
Migrating
Today, an increasing number 
of apps are moving to the Cloud. 
In the future, we’ll run very 
little on the ground. 
Pre-Cloud Apps lived on 
the ground.
#2: Endpoints are 
Migrating 
No serious software vendor is ignoring Cloud. 
ERP is possibly the most Cloud-resistant category 
in software yet these vendors have all built 
Cloud-based ERP.
#En3d: pEonindtp Moiignrtasti oanre 
Proliferating 
0.9bn things in 2009 1http://www.gartner.com/newsroom/id 
/2636073, Dec 2013 
Massive 
Proliferation: 
26bn things in 20201
#En3d: pEonindtp Moiignrtasti oanre 
Proliferating 
In IoT, Things will route home across the Internet. 
iPaaS offers: 
• High availability 
• Elasticity
#3: Endpoints are 
Proliferating 
Horex Superbike is an IoT Thing! 
• Bad weather alerts 
• Engine status 
• Maintenance information 
• Wheel spin warning 
• Curve lean angle
#4: API’s for 
Services 
and Software 
API’s provide a structured way to engage with a product or 
system and make it possible to consume data from afar. 
Virtually all modern API’s are web API’s so middleware no 
longer needs to sit next to its endpoints. ESB no longer has 
this advantage over iPaaS.
#4: API’s for 
Enterprise 
Enterprise API’s provide a wrapper around an 
organisations’ digital assets. 
Exposing an Enterprise API requires abstraction of multiple 
underlying systems. That layer is called API Management – 
a capability that is native to almost all iPaaS platforms.
Emily Bell, the Guardian News & Media director of digital content, described 
Open Platform as a "new chapter in our history and a new foundation for 
the future of our journalism". 
Open Platform allows Guardian content "to be woven into the fabric of the 
internet" as people outside the organisation saw the value of adding 
Guardian content to their projects. 
#4: API’s for 
Enterprise
#5: Agile 
Integration is 
Becoming Vital 
The Agile Enterprise makes decisions and executes on 
them quickly. 
Those decisions filter down to systems and services so it’s 
crucial that the integration layer can keep pace.
#5: Agile 
Integration is 
Becoming Vital 
iPaaS supports Agile Enterprise by: 
• Reducing time to implement - no hand coding 
• Providing a single platform - no fragmented toolsets 
• Built-in capability for connecting across networks – no VPN’s, 
file transfers 
• Ease of iteration – no onerous “SDLC”
Thank 
You! 
Daniel Chilcott 
Managing Director 
daniel@flowgear.net 
@DanielChilcott 
@Flowgear 
We’d love to share more with you! 
Talk to us at Booth ET3

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ESB Extinction: Why On-Premise Integration Platforms Are an Endangered Specie

  • 1. ESB Extinction Why On-Premise Integration Platforms Are an Endangered Specie
  • 2.
  • 3.
  • 5. “Cloud Computing” 1999 Salesforce launched 1996
  • 6. 1996 2002 “Cloud Computing” “ESB” On-Premise Integration Middleware 1999 Salesforce launched
  • 7. 1996 2002 “Cloud Computing” 1999 2011 “ESB” On-Premise Integration Middleware Salesforce launched “iPaaS” Cloud-based Integration Middleware
  • 8. 1996 2002 2006 “Cloud Computing” 1999 2011 “ESB” On-Premise Integration Middleware Cloud! Amazon launches EC2 Salesforce launched “iPaaS” Cloud-based Integration Middleware
  • 9. Advantages of Cloud Services Over Traditional Software • Subscription model easier to consume (although TCO may be similar) • Fast set up – no infrastructure, no deployment, minimal configuration • High ease of use – most Cloud services are self service • Less time and financial investment – easier to replace if it doesn’t work
  • 10. Five Reasons iPaaS will be more relevant than ESB 1. Security in the Cloud is improving 2. Endpoints are migrating 3. Endpoints are proliferating 4. Everything needs an API 5. Agile integration is becoming vital
  • 11. #1: Security in the Cloud is Improving High profile hacks and government snooping have created demand for better security in Cloud.
  • 12. #1: Security in the Cloud is Improving Mega were first to offer end-to-end encryption in file sync & share category.
  • 13. #1: Security in the Cloud is Improving IBM patented a technique around homomorphic encryption in Jan 2014.
  • 14. Pre-Cloud Apps lived on the ground. #2: Endpoints are Migrating
  • 15. Today, an increasing number of apps are moving to the Cloud. Pre-Cloud Apps lived on the ground. #2: Endpoints are Migrating
  • 16. Today, an increasing number of apps are moving to the Cloud. In the future, we’ll run very little on the ground. Pre-Cloud Apps lived on the ground.
  • 17. #2: Endpoints are Migrating No serious software vendor is ignoring Cloud. ERP is possibly the most Cloud-resistant category in software yet these vendors have all built Cloud-based ERP.
  • 18. #En3d: pEonindtp Moiignrtasti oanre Proliferating 0.9bn things in 2009 1http://www.gartner.com/newsroom/id /2636073, Dec 2013 Massive Proliferation: 26bn things in 20201
  • 19. #En3d: pEonindtp Moiignrtasti oanre Proliferating In IoT, Things will route home across the Internet. iPaaS offers: • High availability • Elasticity
  • 20. #3: Endpoints are Proliferating Horex Superbike is an IoT Thing! • Bad weather alerts • Engine status • Maintenance information • Wheel spin warning • Curve lean angle
  • 21. #4: API’s for Services and Software API’s provide a structured way to engage with a product or system and make it possible to consume data from afar. Virtually all modern API’s are web API’s so middleware no longer needs to sit next to its endpoints. ESB no longer has this advantage over iPaaS.
  • 22. #4: API’s for Enterprise Enterprise API’s provide a wrapper around an organisations’ digital assets. Exposing an Enterprise API requires abstraction of multiple underlying systems. That layer is called API Management – a capability that is native to almost all iPaaS platforms.
  • 23. Emily Bell, the Guardian News & Media director of digital content, described Open Platform as a "new chapter in our history and a new foundation for the future of our journalism". Open Platform allows Guardian content "to be woven into the fabric of the internet" as people outside the organisation saw the value of adding Guardian content to their projects. #4: API’s for Enterprise
  • 24. #5: Agile Integration is Becoming Vital The Agile Enterprise makes decisions and executes on them quickly. Those decisions filter down to systems and services so it’s crucial that the integration layer can keep pace.
  • 25. #5: Agile Integration is Becoming Vital iPaaS supports Agile Enterprise by: • Reducing time to implement - no hand coding • Providing a single platform - no fragmented toolsets • Built-in capability for connecting across networks – no VPN’s, file transfers • Ease of iteration – no onerous “SDLC”
  • 26. Thank You! Daniel Chilcott Managing Director daniel@flowgear.net @DanielChilcott @Flowgear We’d love to share more with you! Talk to us at Booth ET3