Insights & Opportunities in the Mobile Age
•Télécharger en tant que PPTX, PDF•
5 j'aime•1,601 vues
At Programmatic I/O on September 17, 2014, Sean Galligan of Flurry presented this data-driven report on the biggest opportunities in mobile.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (6)
Similaire à Insights & Opportunities in the Mobile Age
Similaire à Insights & Opportunities in the Mobile Age (20)
Plus de Flurry, Inc.
Plus de Flurry, Inc. (20)
Dernier
Dernier (20)
Insights & Opportunities in the Mobile Age
- 1. Insights & Opportunities in the Mobile Age t Sean Galligan VP Sales and Business Development
- 2. A Quick Intro to Flurry, from Yahoo • Mobile analytics and ads platform that sees app activity from over 550,000 apps from 175,000 mobile developers … An average of 7 apps per device … Across 1.5 Billion smartphones and tablets worldwide … That’s approximately 1/3 of all app activity
- 3. Mobile is Personal, Ads Should be Too
- 4. Six Years In: Nothing But Growth Source: Flurry Analytics
- 5. Messaging Apps’ Astronomical Growth 5 2012-2013 Growth Rate 316% 115% Messaging App Usage Overall Source: Flurry Analytics
- 6. Creating Overnight Telco Companies 6 Publicly Disclosed Number of Subscribers (in Millions) 700 465 355 300 105 100 66 App Telco 34
- 7. US M-Commerce Growth 7 US M-Commerce Revenues (in Billions) 60% Growth 2012 2013 Source: Internet Retailer $20.5 $33B
- 8. Mobile Travel & Logistics Growth 8 8 7 6 5 4 3 2 1 14 12 10 8 6 4 2 0 Mobile Travel Revenues Growing at 168% CAGR 2011 2012 2103 Revenue Usage 2013 Revenue (in Billions) Usage (in Billions of sessions) Sources: Flurry, PhoCusWright
- 9. Mobile Has Completely Absorbed Social 9 Share of Time Spent Per Platform, US Only 68% 98% 86% 100% 92% 100% 80% 60% 40% 20% 0% Facebook Instagram Twitter Snapchat Pinterest Mobile Desktop Sources: Comscore, US 18+ Dec 2013
- 10. Back to Music: Mobile Disrupting Its Own 2012-2103 Year-Over-Year 10 Digital’s Share of the 15B Music Industry; Mobile Streaming Music Industry Overall Digital’s Share Physical 51% Rights 8% Digital 39% Downloads 67% Paid Streaming 17% Other 16% Growth +51% -2.3% Hits $1B DOWNLOADS PAID STREAMING Source: IFPI, 2013 data 2013 Music Sales
- 11. Mobile Now Means Apps Source: Flurry Analytics, Comscore, NetMarke1tS1hare
- 12. …and a 24/7/365 Activity Average Times Spent by iOS Devices on Flurry’s Network – US only 12 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Source: Flurry Analytics, August 2013
- 13. Mobile has Become a Worldwide Activity 13 Top Ten Countries on the Flurry Platform (Millions) Source: Flurry Analytics, active devices as of March 2014 330 295 62 45 42 42 40 36 36 35 32
- 14. Worldwide Daily App Usage Distribution (Millions) Regular Users Super Users Addicts 639 283 Tablets/Phones De-facto Wearables 79 784 440 176 Under 16 Times 16 to 60 Times 60+ Times Mar-13 Mar-14 23% 55% 123% Mobile Has Become Addictive Source: Flurry Analytics14
- 15. Consumers are Demanding Bigger Screens Source: Flurry Analytics15
- 16. Market for Watches Looks Promising… Source: Flurry Analytics16
- 17. …And Could Reach a Very Desirable Audience
- 18. Mobile Has Achieved Great Things in the Last t Six Years, And…
- 19. Mobile Gaming Is Still Only 14% of Total Mobile’s Share of the 93B Gaming Software Industry in 2013 19 Handheld 19% Mobile 14% PC 19% Console 47% An $80B Worldwide Upside Potential Source: Gartner
- 20. Mobile Advertising Is Still in its Infancy 20 Mobile’s Share of the $162B US Advertising Market Other Channels 96% Mobile Ads 4% A $155B US Upside Potential Sources: iAB, Zenith Optimedia
- 21. North American Mobile Payments Just 0.7% of Total Mobile’s Share of the $158B North American Payment Market 21 Mobile Payments 0.7% Other 99.3% A $157B North America Upside Potential Sources: eMarketer, Deutsch Bank, BCG
- 22. Mobile Is Still at 1% of Total US Retail Sales A Trillion USD US Opportunity 22 Mobile’s Share of the US $3.25 Trillion Market Traditional Retail 91% PC-Commerce 8% M-Commerce 1% Sources: ComScore, Forrester.
- 23. …The Biggest Opportunities are t Ahead of Us
Notes de l'éditeur
- It turns out that our app fingerprint is more distinctive than DNA The average smartphone consumer uses 20 apps per device heavily With over one million apps to choose from in the app store, the number of possible app combination dwarfs the number of possible chromosomal combinations Marketers who can tap into this personal nature of mobile to better understand and reach their target audience are at a great advantage
- From the 540K apps that Flurry tracks, we’re now seeing 5.5 Billion sessions/day 170+ Billion app sessions/month This data (more than Google, Facebook or Twitter) gives us tons of insight into what’s happening in mobile, and we share that knowledge back with advertisers and with the industry on our blog. We’ve been in the app ecosystem since the beginning of smartphones, and we’ve seen key categories emerge to drive growth in the app Economy. Today, nearly ever sector of the mobile economy is seeing explosive growth….