1. The document discusses the concept of terroir and how to properly protect geographical indications (GIs) related to agriculture and food products. 2. Terroir refers to the unique geographical qualities of a region, including environmental factors like soil and climate, as well as traditional human methods used in production. GIs, certification marks, and private certification can help protect this link between product and place of origin. 3. There is a debate around how far the scope of protection for GIs should extend, and whether it could limit others from producing similar products using the same traditional methods. The document argues confusion should be the standard to prevent overreach, and quality will ultimately determine consumer preference over

1. David Lametti McGill University The terror of terroir

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