Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
15. You
see
only
the
top
line!
Cost
per
click
(RMB)
Cost
per
million
impressions
(RMB)
16. Uptrends
and
downtrends
• In
terms
of
indirect
impact,
social
is
driving
much
bigger
increases
in
retail
traffic
than
any
other
online
channel.
Social
media
increased
its
share
of
e-‐commerce
referrals
nearly
200%
between
the
first
quarters
of
2014
and
2015.
17. But
traffic
can
also
be
“free”
• Mobile
is
social
and
alenMon
is
traffic
18. Social
commerce
in
China
• Social
in
China
=
WeChat
Source:
Yano
research
19. A
closer
look
at
the
WeChat
users
• WeChat
is
also
popular
in
SE
Asia
26. Key
takeaways
1. Think
beyond
the
pladorms
2. Think
beyond
online
3. Think
beyond
China
4. Use
cross-‐border
e-‐commerce
as
an
iteraMon
tool
5. Study
Chinese
consumers’
changing
preferences
6. Your
brand
may
have
to
adapt
7. Local
partner
crucial
27. Marvel
Sun
Enterprises
Limited
Cross-‐border
e-‐commerce
full
service
soluMon
provider
• Fong
LAU
• Tel:
+852
2300
2473
• Email:
fonglau@fung1937.com