Chris Wright from The Pubs Advisory Service and Marcus Kilvington from Food Profits held a Free Webinar on 31st March 2014 for Pub Owners and Managers to provide help with "5 Critical Activities for Pub Owners and Managers"
- Risk planning for pubs
- How to fix cashflow problems
- How to present a compelling food offering
- Effective stock holding
- The importance of an "Hour of power"
Watch the video recording on Food Profits YouTube channel http://bit.ly/1pECogm
3. What we aim to do today
• To inspire you to create a written policy
(You might be thinking “Why”!)
• Raise questions that you need answers to
• Get UNCOMFORTABLE, this way you’ll
get your radar tuned in to any future risk
4. 5 Critical Activities
1. Risk Planning for your Pub
2. How to Fix Cash flow Problems
3. How to present a Compelling Food
Offering
4. Effective Stock Holding
5. The Importance of your Crucial Hour of
Power
5. Today’s Situation
• Competition for custom is fierce – pubs that
cater for kids and lunch are bucking the trend
whilst full service fall +5%. Source: Marketing Week 2013
• Shouting about what you do well in a crowded
market is a great policy, don’t be shy!
• Consider your online reputation – adopt a policy
to monitor or engage (inc staff).
6. How Did We Get Here?
• By luck – you’re the flavour of the month
• By skill or judgement – following your nose
with no written plan
• By design – following a plan
• Going forward which one would give you
most confidence in building your
business?
7. Risk Planning for Your Pub
• Liability loss – cost to exit
• Income loss – drop in trade
• Stock/Property loss – waste, theft, not
charging enough!
• People loss – key skills or sales
8. How to Fix Cash Flow?
• Know your break evens
• Know the “floor” to exit any agreement
• Savings in two parts – working capital and
contingency funds
• Insure for high cost risk, avoid small
policies or over insurance
9. A Compelling Food Offering
1. Simple
2. Quality, Quality, Quality
3. Small Menu + Dish Description
4. Differentiate
5. Be OUTSTANDING
6. Embrace Opportunity i.e. World Cup
10. Effective Stock Holding
• Do you have too many toys?
• Is waste being monitored?
• Do you use margin sheets, do you know
the cost of putting plates out?
11. Hour of Power
• How much time do you set aside weekly to grow
your business or will this webinar be a one off?
• Have you walked or driven up to your business
in the dark from all directions in the last 3
months?
• Do you walk the floor and engage with
customers or stay under your sales or food
“blankets”
12. Recommendation
• Don’t react, plan and execute.
• Summary – recap on the last hour
• Form your own action plan – mail me & I’ll
be happy to review them
Admin@TwinPier.co.uk
14. For More about Member Benefits go to...
http://foodprofitsmembership.com/sales-fpm/
Email me with your questions...
Marcus@FoodProfitsMembership.com
15. Watch the Webinar recording
on the
FoodProfits YouTube Channel:
http://bit.ly/1pECogm