3. Top-
$39.5 MILLION
100 Average Year-One Sales
Across 2012 IRI New
Product Pacesetters
Deliver More
Average incremental sales achieved
Distribution
by MULO distribution, versus Convenience, plus…
Matters traditional FDMx distribution
Cross-Occasion Eating
Among Top 10 Proactive Wellness
86% Non-Food
Intelligent Indulgence
Pacesetters
Among Top 10 Fountain of Youth
62% Food & Beverage More Results, Less Effort
Pacesetters
Wholesome & Holistic
2012: Key Impact Areas
2012 Top Food & Beverage % 2012 % 2012 Total Usage Group
Dannon Oikos Pacesetter CPG Growth
$283.8 million Usage Group Dollars* $ Sales 2009-2012
Coffee & Teas 33% 15% +31%
Breakfast Solutions 32% 13% +12%
Personal Hygiene 26% 16% +7%
Beauty Care 22% 9% +11%
Pet Care 26% 10% +6%
2012 Top Non-Food *Pacesetter
$ Sales of Usage Group / CPG $ Sales of Food, Beverage, or
Allegra Non-Food Usage Group
$342.6 million
2012 Top Convenience
Channel
Bud Light Platinum
$224.5 million 2012 New Product Pacesetters are
top 100 food and beverage and top
100 non-food launches of 2012