2. Juice Leadership
Guy Wollaert
General Manager, Global Juice Center

3. The Coca-Cola Company Is The World’s
Largest Juice & Juice Drinks Company!
1,400 Servings Per Second
200 MM Incremental Cases
Sold in 2008
145 Countries
100 Brands
1,100 Products
Strategically Expanding
Poised to achieve in next 5 years what has taken 50 years to build!

4. #1 In Volume And Value Share,
Growing At 11% CAGR Since 1998!
Nearly 2x Share
MM UC
Share
1998 2003 2008
Organic Growth Acquisitions Innovations
and Investments
KO owns a minority interest in Innocent

5. We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
The three pillars of the “Grove To Glass” category strategy
GLOBAL JUICE
TRADING
COMPANY
Grove 2 Glass Trading GmbH
Bottom Line

6. We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
The three pillars of the “Grove To Glass” category strategy
+
GLOBAL JUICE GLOBAL JUICE
TRADING MARKETING AND
COMPANY BUSINESS
Grove 2 Glass Trading GmbH ACCELERATION
Bottom Line Top Line

7. We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
The three pillars of the “Grove To Glass” category strategy
+ +
GLOBAL JUICE GLOBAL JUICE
MARKETING AND JUICE OPERATING
TRADING PROCESS
COMPANY BUSINESS
Grove 2 Glass Trading GmbH ACCELERATION OPTIMIZATION
Bottom Line Top Line Margin

8. Unique Juice Capabilities That Complement
Our Sparkling Model
Successful Sparkling Model
+ Fit For Purpose Juice Model
Consistent ingredient specs Ingredient parameters vary
and quality significantly over time
Enduring taste attributes Fluctuating taste attributes
Products from standardized Dynamic blends based on
formulas customized recipes

9. Expertise To Optimize Decisions Impacting
Taste, Quality And Cost
Supply Demand
Cost Volume
Right Fruit Right Product
for the
R3 Right Juice R3 Right the
to
Customer
in the for the
Right Time & Cost Right Price

10. Creating A Global Juice Trademark While
Retaining Local Equities
Common graphics and visual identity
Available in 122 countries, 76 for Minute Maid alone
From juice drinks to enhanced juice

11. Building Brand Equity Through The
Global Common Look & Feel

12. Building Brand Equity Through The
Global Common Look & Feel… Across Fruits

13. Building Brand Equity Through The
Global Common Look & Feel… Across Packs

14. Building Brand Equity Through The
Global Common Look & Feel… Across Brands

15. Leveraging Our Scale To Reapply Successes

16. Differentiation With Compelling Superiority
SENSORY PLEASURE
NATURAL NUTRITION
HIGHER PURPOSE

17. 4. Continue To Invest In Infrastructure
Expansion
Heilongjiang
Jilin
Xinjiang Liaoning
Inner Mongolia Beijing
Tianjin
Hebei
Ningxia
2X+
Shanxi
Qinghai Shandong
Gansu
Shaanxi Henan Jiangsu
Tibet
Anhui Shanghai
Sichuan Hubei
Chongqing
Zhejiang
Hunan Jiangxi
Guizhou
Fujian Bottling
Yunnan Guangxi Guangdong Plants
Bottling plant Zhuhai
China mainland only Hainan

18. 2020 Strategic Imperatives
Expand Portfolio To Capture Value
Invest In Our Distribution System To Win At The Point Of Sale
Invest Aggressively In Cold Drink Equipment
Drive One Seamless System