HCI has evolved beyond just the human-computer interface. The competitive landscape for HCI and design consultancies is changing as several firms have been acquired by large companies like EY, Wipro, McKinsey, and Capital One. This new landscape presents both new choices and opportunities for those entering the field. To succeed now requires skills in areas like UX strategy, consultancy, and creative technology rather than just research. The presentation encourages the audience to explore these new opportunities and provides contact information to learn more about careers in this evolving industry.