The Center for Investigative Reporting (CIR) is a nonprofit investigative journalism organization founded in 1977. CIR produces multimedia reporting through skilled reporters, engineers, analysts, and producers to uncover hidden information and demystify complex topics. CIR distributes its content across hundreds of outlets to engage audiences and search for solutions. In 2012, CIR launched The I Files YouTube channel to showcase investigative videos from around the world and has gained over 693,000 views and 4000 subscribers. CIR uses social media strategically to collaborate with partners, engage audiences, and find new ways to promote its investigative stories.