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RCS Adoption in Japan

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Forest Interactive
Forest Interactive

As the second-largest cellular revenue contributor to Asia, Japan is one of the markets that has progressively adopted RCS Messaging. Here’s a glimpse of how the market is expected to grow by 2021.

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RCS ADOPTION IN JAPAN Cellular revenue as of 2019 is more than $92.7 billion. Japan is one of the keen market to adopt Rich Communication Services (RCS) messaging. An additional 17.5 million users will be an active +Message user by 2020 RCS messages sent is expected to reach more than 150 million per year in 2021. Mobile network operators as of 2019: NTT Docomo, au by KDDI, Softbank. Rakuten Mobile plans full commercial launch by H1 2020. NTT Docomo, KDDI, and Softbank collaborated for RCS, marketed under the brand +Message on 2018. 150 © GSMA Intelligence 150M 160M 170M 140M 130M 138 120M 110M 100M 2020 2021 2022 2023 2024 2025 Smartphone connections in millions *Smartphone connection is unique SIM cards (or phone numbers, where SIM cards are not used) that have been registered and are used in a smartphone. 145 151 156 161 165

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RCS Adoption in Japan

  • 1. RCS ADOPTION IN JAPAN Cellular revenue as of 2019 is more than $92.7 billion. Japan is one of the keen market to adopt Rich Communication Services (RCS) messaging. An additional 17.5 million users will be an active +Message user by 2020 RCS messages sent is expected to reach more than 150 million per year in 2021. Mobile network operators as of 2019: NTT Docomo, au by KDDI, Softbank. Rakuten Mobile plans full commercial launch by H1 2020. NTT Docomo, KDDI, and Softbank collaborated for RCS, marketed under the brand +Message on 2018. 150 © GSMA Intelligence 150M 160M 170M 140M 130M 138 120M 110M 100M 2020 2021 2022 2023 2024 2025 Smartphone connections in millions *Smartphone connection is unique SIM cards (or phone numbers, where SIM cards are not used) that have been registered and are used in a smartphone. 145 151 156 161 165