Digital growth demands identity management. Digital identities allow companies to identify and engage with their customers across devices, from laptops to mobiles, tablets, connected cars, healthcare wearables, and connected home devices. Companies cannot take advantage of mobile, cloud, or Internet of Things (IoT) innovations without a scalable, replicable identity strategy. This session is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.

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The Digital Transformation
of Identity
Rob MacDonald, ForgeRock
Rebecca Golden, ForgeRock
1

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Source: Gartner Research, McKinsey Global Institute Juniper Research, CCS Insight
Global IoT Trends
Global Trends
$25 Billion
Est. Size of Consumer IoT
Market in 2019
20%
Of Annual Security Budgets
Will Be Spent on IoT Security
in 2020
5.5 Million
New Things Will Be
Connected Every Day in
2016
$11.1 Trillion
Est. Total Economic
Impact of the IoT
20.8 Billion
Connected Devices
by 2020
$2.5 Billion
Est. Retailer Spend on the IoT
by 2020

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Change is here

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#IMHAPPY

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what is identity?
6

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who you are
7

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digital identity = your online ID card
8

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digital identities for
- people
- connected devices & things
9

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identity management
- assigns
- regulate
digital identities
10

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what are
you/it
allowed to
do?
who/what
are you?

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Identity Management Paradigm
Employees
Consumers
Employees &
Partners
Things
Perimeter
Perimeter
Federation
Perimeter-less
Federation
Cloud / SaaS
Perimeter-less
Federation Cloud
SaaS Mobility
ComplexityofScale
Complexity of User/Customer Experience

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Here is Your Problem….
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions
Workforce
(thousands)
Partners and
Suppliers
Customers
(millions)
On-premises Public
Cloud
Private
Cloud
People
Things
(Tens of
millions)
Applications
and data
PCs PhonesTablets
Smart
Watches
Endpoints
Managing Identity

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How You do it Currently
Identity Access Management
Employee
(Thousands)
On-premises
People
Applications
and data
PCs
Endpoints
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions

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Your Current Approach
Identity
Platform
Point
Solutions
FINE-GRAINED
ENTITLEMENTS …ADAPTIVE
AUTH
IDENTITY
MANAGEMENT
ACCESS
MANAGEMENT
IDENTITY
FEDERATION
DIRECTORY
SERVICES
AUTHORIZATION
SERVICES ? …

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Right Access Right People Right Place Right Time

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Right Experience Right People Right Place Right Time
#IMHAPPY

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Digital Identity Unlocks Business Value
Source: Forrester, How To Engage Your Omni-Channel Consumer: Brand Engagement The Consumer Way, November 2012
Higher Retention Rates
Consumer engagement
drives higher loyalty and
LTV
Stronger Brand
Quality service drives brand
recommendations
Higher Share of Wallet
Engaged consumers
buy additional products
Differentiation
Superior consumer
experience is a key
differentiator
Enterprises require a single persistent view of the customer and device in
order to provide an intelligent, secure, insightful relationship

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Customer View
Ability to create common identity
across entire business – legacy
greenfield, external, and internal
Industry Standards
One common solution platform
spanning multiple landscapes – cloud,
device, on-premises
IoT Ready
Designed not only for users, but also
devices and things and the
relationships between them
Contextual Identity &
Trust
Personalization and continuous
verification of the authenticity of
users, devices, and things with
consent
Privacy and Consent
Shift data access authorization policy
to users
5 Advancements in Digital Business

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Customer View
One you, not two.

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Identity Silos
Taxation &
Revenue
Benefits National ID
Passports &
Travel
Documents
Legal
Records
Driver
Licensing &
Registration
Healthcare
Services

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Single View of the Identity
Centrally Managed
Identity

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Single View of Identity Makes
Relationships Possible

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single customer overview

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Register birth &
death certificates
Apply for
student loans
Pay taxes
Manage
healthcare
Review your
government
services

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Contextual Identity & Trust
See something, do something.

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Learned Security Based on Context
Traditional Security:
• Something you are
• Something you know
• Something you have
Something you do?

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Security is not a one time thing, but
rather continuous…
Gartner Research, The Emerging Architecture of Modern Identity, 04
August 2015, Mary Ruddy
“We are in the very early phases of
this new stage in the evolution of
IAM, where the leading edge of
innovation has moved beyond
linear workflow process
automation to closed-loop, fully
digital processes.”
Create/Update
Relationship
Create/Update
Policy
Adaptive
Authentication
Adaptive
Authorization
Accumulate
History
Adjust
Policy
Security is not a
one time thing, but
rather
continuous…

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credentials
+
circumstance

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ID Card Hazmat Training

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IoT Ready
Connect anything, secure everything.

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Relationships
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions
Workforce
(thousands)
Partners and
Suppliers
Customers
(millions)
On-premises Public
Cloud
Private
Cloud
People
Things
(Tens of
millions)
Applications
and data
PCs PhonesTablets
Smart
Watches
Endpoints
Identity Relationship Management

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Single View of Identity Makes
Relationships Possible

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Adjusts seats
Turns up
temperature
Unlocks doors

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Industry Standards
Platform over Products

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We need it now!
TIME TO MARKET
0
50
80
Expect it
Faster
Days
Push
Experience
to Delight
“Customers”

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Platform and Standards-Based Approach
• Standards
• Speed to Market
• Industry Protocols
• Open Technologies
• Scale
• Flexibility
• Investment Security
• Leverage Existing
Infrastructure
SAML

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Privacy & Consent
No more data about you, without you.

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Who Will Keep Your Data Safe?
Government? Healthcare? Corporations?

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Share x-ray with surgeonShare x-ray with doctor
Share x-ray with nurse
user-managed
access

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You’re not alone!
Identity

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Digital Identity is Transformational
Establishes Persistent
Identity For:
• Single view of customer
• Single view for customer
• Establish and Manage IoT
Device Relationship
• Context
• Security
• Privacy & Consent
Drives Return
On Identity:
• Cross sell/up sell
• Customer intimacy
• Enhanced user experience
• New Channels
• Faster time to market
• Lower TCO
Identity Relationship Management
ridden in
sends data to
uses
gets data from
reports to
paired with
owns
owns
works with
uses
owns
rides in
gets data from

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