The document discusses digital marketing in India. It provides key internet usage statistics that show daily internet usage is higher than newspaper and magazine circulation. It then covers social networking usage in India, with details on the number of Indians using Facebook, Google+, Twitter, and LinkedIn. The rest of the document summarizes different digital marketing channels including search, websites, mobile, display advertising, and video with case studies.

2. • Digital in India
• Scope of Digital + Case Studies

5. Key Internet Stats
SOURCE: IAMAI ICUBE OCT 2013 REPORT | AVENDUS REPORT 2013 | WORLD POPULATION STATISTICS

6. Daily Internet Usage is way more than circulation of News Papers
and Magazine
Most visited web properties as
on Oct 2013
Unique Visitors
(000)
Google Sites 69,393
Facebook 59,662
Yahoo! Sites 38,909
Microsoft Sites 31,332
Wikimedia Foundation Sites 24,934
Times Internet Limited 23,968
BitTorrent Network 22,640
Network 18 18,549
Ask Network 16,187
Rediff.com 13,897
Daily Circulation of top English Newspapers
Circulation of top English Magazines
Times of India 7.25
Hindustan Times 4.34
Mumbai Mirror 1.08
The Telegraph 0.94
Economic Times 0.72
Others 1.75
Manorama Weekly 1.60
India Today 1.10
Morning Offers 0.70
Readers Digest 0.60
Business Today 0.18
Others 0.43
20 Mn +
Are exposed to print advertising
>90 Mn +
Use the Internet Each Day
SOURCE: COMSCORE MEDIA METRIX | MRUC – INDIAN READERSHIP SURVEY

7. Social Networking in India
96mn
ON FACEBOOK
22mn
ON GOOGLE+
33mn
ON TWITTER
SOURCE: BUZZ MASTER AT ID8LABS REPORT 2014

8. India is the Second Largest Market for Facebook
SOURCE: FACEBOOK PUBLISHER TOOL

9. Total Online Ad Spend
41%
34%
7%
10%
3% 5%
38%
29%
10%
13%
3%
7% Search
Display
Mobile
Social Media
Email
Video
Total Online Ad Spend (FY 2011-2012)
INR 1,750 Cr
Total Online Ad Spend (FY 2012-2013)
INR 2,260 Cr (Estimated)
SOURCE: IMRB INTERNATIONAL
Growth in Ad spends for Mobile, Social Media and Video
Fall in Ad spends for Search, Display

11. Well Targeted
Media Solutions
Customised Creative
Campaigns
We believe Creative and Media
Solutions work best when they are
tailor made for each other
360°
Digital
Services
Social
Search
Website
Mobile
Display
Advertising
Video
Emailers
ORM

12. Digital
Social
Search
Website
Mobile
Display
Advertising
Video

13. Social

14. Social

15. 96 Mn +
Indians on Facebook
50 Mn
Indians on Facebook via
Mobile Phones

16. Lets You:
• Have a 2 way communication with your fan
• Know who your potential consumer is and
induce trials
• Build a loyal community of followers
• Co-create your brand and content with your
consumer

17. Budweiser
The Buddy Cup

18. Social

19. Social

20. 33 Mn + Indians on

21. Ability to instigate a conversation using Hashtags
Ability to connect with audience on Twitter through Influencers

22. Starbucks TWEET a coffee

23. Social

24. Social

25. InstaGlam by Maybelline New York India
Instaglam is a Tumblr blog by Maybelline, where celebrity
looks and makeup related topics are discussed

26. Social

27. Social

28. Ability to instigate a conversation using Hashtags
Ability to connect with audience on Twitter through Influencers
The
Menu

29. Social

30. Social

31. Google+ is a social networking and identity service owned
and operated by Google Inc.
It is the second-largest social networking site in the world,
having surpassed Twitter in January 2013. It has
approximately 359 million active users..

32. Build a
personalised
Toyota in a
Google+
hangout

33. Social

34. Social

36. Social

37. Social

38. One of the most popular
social platforms from a
‘time spent’
perspective.
LinkedIn provides advertisers an option to reach out to
professionals basis their
• The organisation they work for
• Their job profile
• Their designation

39. Digital
Social
Search
Website
Mobile
Display
Advertising
Video

40. Keywords which may not
be directly relevant to you
but are used by your Target
Audience
eg. Chocolates
Keywords
related to
what you do /
what your
website is all
about
eg. Blackheads
Keywords that your
audience is looking for
eg. How to get rid of
blackheads
Keywords
that are
relevant,
unique and
longish in
nature
eg. Best
blackheads
removing
cream
Your brand name
and names of
products and
services you deal in
eg. Garnier Neem
Facewash
Picking the right Keywords

41. Interesting use of SEO by Volkswagen

42. Digital
Social
Search
Website
Mobile
Display
Advertising
Video

43. Website
• A one stop destination for all information
• Should look great across screens
ie. web, mobile phones or tablets
• Should be integrated with Social Platforms

44. Key metrics to monitor the performance of a website
• Number of visits
• Number of repeat visits
• Number of pages viewed per visit
Website
• Time spent per visit
• Bounce Rate

45. Pharrel Williams presents ‘Happy’ – The world’s first 24 hour video

46. Digital
Social
Search
Website
Mobile
Display
Advertising
Video

47. Mobile Facts in India
40% of searches on Google
originate from mobile device
30% of new registrations on
Facebook are coming through
mobile
SOURCE: AVENDUS REPORT INDIA'S MOBILE INTERNET 2013 | IAMAI 2013
30% of mobile internet
consumption in 2013 was
from tablets
103Mn
Indians
access
internet from
their phone

48. Interesting use of QR codes

49. SMSCampaign
Customer
receives
the code
Customer shows
code to shop
owner, shop owner
verifies the same
Standee/Poster
says “To avail a
*** sample, SMS
ShopCode_Name
_Age to xxxxx
now!
ShopCode is 01
Custome
r sends
message
“01_Poo
ja_22 to
xxxxx”
Server receives
the message,
stores the data,
and send back a
code unique to
that user
Once the code is legit, the
code will be exhausted, the
*** sample offer will have
been availed and the customer
will receive a message*
*Message: “Enjoy
your free sample!”
Server sends him a message
if the code is legit or
expired (if code is expired
he will ask the customer to
message again)
The process illustrated below has been successfully implemented for brands such as Foster’s and Hayward’s ,
where the consumer buys one can / bottle and can avail a discount on a subsequent purchase.

50. Mobile Applications
Applications which serve a purpose and
personalised work best on Mobile
- It recognises a SmartPhone
when it is next to a store
- Sends points to the phone
each time it passes by the
store
- Allows the points to be
redeemed when at the store

51. Digital
Social
Search
Website
Mobile
Display
Advertising
Video

52. Nestle Viral Video – Share Your Goodness

53. Dewar’s YouTube Channel – Content is King

54. Integrating videos with Print /
Outdoor Advertising

55. www.facebook.com/BeFoxy
twitter.com/befoxy
youtube.com/foxymorontv
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