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The Anthologist
Thursday 5 March 2015
Welcome to
Breakfast News
2015

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Director, GTI
Simon Rogers

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2015 new partnership

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Thursday 5 March
Is it time to make a more meaningful connection?
Thursday 30 April
Gen Z
Thursday 25 June
Youth Marketing
Thursday 17 September
Challenges when onboarding Millennials
Thursday 26 November
Conclusive Research2015 dates

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Managing Director,
Havas People
Gareth Edwards

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#BNews15
We want to hear
from you via twitter

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How do we calculate our index?
We ask students two questions:
1. How long do you think it will take
you to find your first graduate
job?
2. How many applications do you
think you’ll have to make?
We then use their answers to produce
our Confidence Index scores.
Last year we reported on
student confidence levels at
every Breakfast News event.
This year we’re doing it
again… but bigger and better.

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The overall confidence of UK students
Quarter 1 – redesigned for 2015
The new Confidence Index scale:
What does an ‘average’
confidence score mean in
2015?
Number of job
applications:
22
Months to find
employment:
5
120
160
80
100
40
AVERAGE confidence
More confident than average
“I’ll get a job in five minutes.”
Less confident than average
“Help.”

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Confidence levels 2015: key demographic findings
There’s only a small disparity
between male and female
confidence levels this quarter
Finalists are feeling
good about their
chances this
quarter – quite a
contrast to last
June!
102
Fresher
Finalist2nd year
100 101
99100

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Confidence analysis: subject of study
Humanities
Technical

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Confidence analysis: social mobility
Our social mobility
analysis shows an
astoundingly
consistent pattern of
confidence:
Disadvantaged
social group = one
point below average
confidence
99 99 99
State
educated
101
Privately
educated
101 101
Parents
went to uni
Parents
didn’t go to
uni
Receives
means-tested
funding
No
funding

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The UK trendence graduate barometer 2015 provided all of the data
for this quarter’s Confidence Index
44,000
27,040
23,045
Our biggest sample ever:
Our sample includes:
and more...
Diversity cuts
126 Universities
Gender cuts:
42% male
58% female
Social profile:
Privately educated
State educated
Ethnicity:
White
Asian
Black/African
/Caribbean
IT students
Specialist editions:
First Years
Penultimate Years
Finalists
Subject
of
study
Engineering students
Law students

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Our record research sample
19,000 in Business/related (+34%)
16,200 in Engineering (+92%)
3,306 in IT (+93%)
5,604 in Law (+30%)
University growth
Top 30 unis: 28,377 54%
Success stories
Oxbridge: 2,606 20%
Edinburgh: 2,060 396%
Liverpool: 1,667 132%

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A series of career products and services to support school leavers plan their professional career
path via university, higher apprenticeship or school leaver scheme
• Leveraging over 25 years of producing careers advice products and services for the graduate market
• Meeting the growing need for career advice for 15 to 18 year olds
• Following detailed research through the trendence School Leaver Barometer and the parental influence
report, focus groups and feedback from key stakeholders
More to come in 2015. Keep up to date at targetcareers.co.uk or follow @group_gti

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We are filling seats
from the front – to buy
tickets or a table go to
targetjobsawards.co.uk
or talk to Grace Banks

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Today’s Agenda
Is it time to make a more meaningful connection?
Welcome
Simon Rogers
The economic forecast
Declan Curry, Broadcaster, Business & Economics journalist
Inspiring through purpose
Kate Robertson, Global President & UK Group Chairman,
Havas Worldwide, Co-founder of One Young World
Preparing for the millennials
Stephen Isherwood, CEO, AGR
Are they ready?
Rt. Hon David Blunkett MP

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Declan Curry, Broadcaster,
Business & Economics journalist
THE ECONOMIC
FORECAST

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Kate Robertson, Global President & UK
Group Chairman, Havas Worldwide,
Co-founder of One Young World
INSPIRING
THROUGH
PURPOSE

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Stephen Isherwood, CEO, AGR
PREPARING
FOR THE
MILLENNIALS

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Fewer
18yr olds
for the next
5 years

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Graduate vacancy changes
11.9%
4.3%
4.3%
-8.2%
1.7%
8.9%
-8.9%
0.6%
12.7%
5.1%
5.1%
15.5%
-3.4%
-6.5%
14.6%
14.7%
2015 (predicted)
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000

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The Resolution Foundation

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Unfilled vacancies by sector
5.4%
11.8%
11.1%
7.7%
7.3%
5.9%
5.9%
4.8%
3.9%
3.4%
2.8%
2.7%
1.4%
1.4%
3.7%
All employers
IT/Telecommunications
Energy, water or utility…
Construction company or…
Consulting or business…
Law firm
Insurance company
Accountancy or…
Public sector
Engineering or industrial…
FMCG company
Retail
Banking or financial services
Investment bank or fund…
Other

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Unfilled vacancies by sector
5.4%
11.8%
11.1%
7.7%
7.3%
5.9%
5.9%
4.8%
3.9%
3.4%
2.8%
2.7%
1.4%
1.4%
3.7%
All employers
IT/Telecommunications
Energy, water or utility…
Construction company or…
Consulting or business…
Law firm
Insurance company
Accountancy or…
Public sector
Engineering or industrial…
FMCG company
Retail
Banking or financial services
Investment bank or fund…
Other

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Only 45% of employers
confident they will find enough
highly skilled employees in the
future
Source: CBI report ‘Tomorrow’s Growth’

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5% of
students
interested in
Accounting
and Financial
Management
trendence 2014

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ILM guide to managing millennials
Communication
Organisations can help equip graduates and managers with the skills to communicate more effectively with each other. Regular,
open conversations about expectations and ambitions, and how better to align these to the role and organisation, will go some
way to bridging the disconnect between managers and graduates.
Empowerment and autonomy
Graduates are fiercely independent and do not want to be closely managed. Employers have an opportunity to evolve their
management models and find ways of giving greater autonomy to graduates, while retaining best practice elements such as
objective setting and performance feedback. They must encourage and enable leaders to manage the person, not the task.
Coach rather than manage
The current generation of graduates want to be coached rather than controlled and directed: 56% of graduates want their manager
to be their coach. But while three quarters of managers believe they are a coach, only one quarter of graduates agree. There is a
clear opportunity for organisations to invest in learning and development to help managers develop their coaching skills.
Manage career expectations
Organisations can improve the way that they manage graduate expectations about career, salary and status. Managers may need
targeted learning and development to help them achieve this. For their part, graduates should be realistic about the prospects of
early advancement, and be willing to work with managers to find a mutually satisfactory solution.
The benefit of experience
The research findings suggest that Generation Y graduates would benefit from more work experience prior to taking on a full-time
position. Finding ways to include elements of real world practical application and work experience into degree programmes is an
issue that needs to be addressed by both higher education and employers.

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Remember the three ‘R’s
•Recruit
•Reward
•Retain

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Your
organisation
needs
YOU

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Rt. Hon David Blunkett MP
ARE THEY
READY?

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Next event
Thursday 30 April