Complete steps for entrepreneurs to brand their social media efforts and stand out from the competition. Shows entrepreneurs how to include their business benefits and unique qualities in social media activities that can drive new business to their website.

1. Branding Your Social Media Strategy Francine LaMarr, L.L.C. “…Because Your Brand Is Your Business.”

2. Your Social Media Strategy Start with Your Social Media Strategy Establish your goals: Find and drive qualified leads Increase business visibility—locally or virtually Establish credibility/thought-leadership Find referral partners Secure speaking engagements Engage customer community Optimize customer service Promote new products (C) Francine LaMarr, LLC 2010

3. Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Design A Strategy That Supports Your Brand Speak to your target Know who they are Know where they are Know how they’re using social media Deliver your business benefits in all you do Communicate your unique qualities Create consistent messaging that drives traffic and contacts back to your “hub” (website)

4. (C) Francine LaMarr, LLC 2010 Let Your Target Audience Determine Where You Are Facebook Engage customers through fan pages Update your network on events, new products, etc. Linkedin Connect to professionals, executives Update your status, post resources, join and participate in groups Twitter Connect to your network as well as influencers Follow those you want to follow you Blog Connect to colleagues, clients, influencers Speak To Your Target

5. (C) Francine LaMarr, LLC 2010 Consider Secondary Sites Biznik Connect to business partners, business clients Directory Reach out to your target and potential partners Publish articles to establish expertise and increase exposure Merchant Circle Connect to local businesses and customers Distribute coupons Solicit customer reviews Fast Pitch Networking Distribute press releases to up to 20 media outlets (off and online) as well as search engines on all that you do Speak To Your Target

6. Speak To Your Target (C) Francine LaMarr, LLC 2010 Have a Goal for Each Site Facebook Optimize customer service; promote new products Linkedin Secure speaking engagements; find and drive qualified leads Twitter Establish thought leadership Biznik Find referral partners Merchant Circle Increase business visibility Blog Engage customers through community

7. Speak To Your Target (C) Francine LaMarr, LLC 2010 Let Each Goal Drive Your Activity Facebook Optimize customer service = monitor fan page and respond Linkedin Secure speaking engagements = find appropriate groups, engage and approach Twitter Establish thought-leadership = Follow and be followed by industry leaders Biznik Find referral partners = post your needs Merchant Circle Increase business visibility = offer product coupon to community Blog Engage Customers Through Community = Post content that engages by asking for customer opinions or experiences

8. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Incorporate Your Business Benefits in Activities Facebook If your benefit is fast service, respond quickly. Linkedin If your benefit is expertise, refer groups and connections to articles, stats or other info your target needs—have the answers! Twitter If your benefit is saving clients time, tweet about problems you see that you can solve—don’t sell, solve. Biznik If your benefit is providing customers with status, connect with luxury referral partners. Merchant Circle If your benefit is keeping families connected (love), make that coupon for a family experience. Blog If your benefit is saving customers money, give away money-saving tips in your blog.

9. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Let Your Unique Qualities and Your Personal Voice Shine Through [PDF] Layout 1 File Format: PDF/Adobe Acrobat - View as HTMLRally Advanced A - Score 97 Francine LaMarr with Milro's. Dazzling Daydream RN (ASCOB Cocker Spaniel). •Rally Advanced B - Score 99 Linda Brennan with ...www.asc-cockerspaniel.org/images/bulletin/2007bulletinmarch.pdf

10. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Let Your Unique Qualities and Your Personal Voice Shine Through Facebook Post photos Linkedin Ask groups for travel or restaurant recommendations and report back Twitter Have a great sense of humor? Make your tweets clever and fun Biznik Include the personal story behind your business in your profile Merchant Circle Reach out and review local businesses you like and use Blog Post relevant personal experiences and opinions

11. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Three Rules for Your Social Media Messaging Make it Clear Ensure readers/visitors know what you do, how you do it and for whom Make it Consistent Use the same messaging on your website, business card and brochure Make it Constant Using the same messaging on multiple platforms makes you memorable and credible

12. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Conclusion Have a Goal Let Your Target Drive Your Strategy Inject Your Business Benefits and Your Unique Qualities into Your Social Media Don’t be Afraid of Including Your Personality Keep Your Messaging Clear, Consistent and Constant

13. Branding Your Social Media Strategy (C) Francine LaMarr, LLC 2010 Have Questions? Feel free to contact me: Francine LaMarr, LLC francine@francinelamarr.com 201-843-3828 Thank You!