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L’impact des foodies        Par Francis Laplante - Février 2013                        FOCUS20   Comment des leaders curie...
Le foodie en avant                                        •     Directeur-conseil / stratège interactif chez              ...
les 15 prochaines minutes                        Un foodie de kossé                     Les outils / la diffusion         ...
AVANT DE DÉBUTERL’impact des foodies - Par Francis Laplante   www.tranchedepain.com
Un foodie de kossé ?    Il partage compulsivement le contenu de son assiette sur Twitter                           Possède...
Les outils / la diffusionLes foodies s’activent                        Clientèles potentielles      Photos en direct des r...
leur rôle d’influenceursLA MARQUE / ENTREPRISE / PRODUIT DOIT SE POSITIONNER                  INTERAGIR SOUS DIFFÉRENTS CA...
LE TRIANGLE AMOUREUX                             PRODUCTEURS                                 FOODIESRESTAURATEURS         ...
COMMENT LES EXPLOITER                         (gentilment tout de même)      METTRE UN PIED SUR LE WEB (DE FAÇON CLAIRE)  ...
MERCI                            DES QUESTIONS ?                       Twitter : @tranchedepain                    Site : ...
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Impact des foodies

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Présentation dans le cadre du Focus20 à Drummondville ou j'ai eu le plaisir de faire une micro-conférence sur l'impact des Foodies sur la diffusion de l'information au tour de la bouffe, les produits du terroir et les restaurants

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Impact des foodies

  1. 1. L’impact des foodies Par Francis Laplante - Février 2013 FOCUS20 Comment des leaders curieux et ouverts peuvent-ils mieuxcommuniquer numériquement pour stimuler la consommation des produits du terroir québécois?
  2. 2. Le foodie en avant • Directeur-conseil / stratège interactif chez Absolu • Blogueur sur TrancheDePain.com • Président du FoodCamp de Québec • Initiateur et co-rédacteur en chef Fou des foodies Twitter : @tranchedepain Site : www.tranchedepain.com Courriel : beurre@tranchedepain.comL’impact des foodies - Par Francis Laplante www.tranchedepain.com
  3. 3. les 15 prochaines minutes Un foodie de kossé Les outils / la diffusion Leur rôle d’influenceurs Le triangle amoureux Comment les exploiterL’impact des foodies - Par Francis Laplante www.tranchedepain.com
  4. 4. AVANT DE DÉBUTERL’impact des foodies - Par Francis Laplante www.tranchedepain.com
  5. 5. Un foodie de kossé ? Il partage compulsivement le contenu de son assiette sur Twitter Possède souvent un blogue Possède une montagne de livres de cuisine Épicurien, à l’affût des nouveaux restaurants et est le premier à l’essayer Entre en contact avec les chefs sur Twitter Discute de façon régulière de bouffe (tout le temps) Essaye les nouveaux produits et les espaces gourmands Participe régulièrement aux événementsIl rêve de piquer la job d’Anne-Marie Withenshaw (Guide Restos Voir) L’impact des foodies - Par Francis Laplante www.tranchedepain.com
  6. 6. Les outils / la diffusionLes foodies s’activent Clientèles potentielles Photos en direct des restos / lieuxEnregistre les photos / les partagentDiscutent entre eux, diffusel’information Recherchent sur le web (90%)Vont créer des vidéos et les partagerL’impact des foodies - Par Francis Laplante www.tranchedepain.com
  7. 7. leur rôle d’influenceursLA MARQUE / ENTREPRISE / PRODUIT DOIT SE POSITIONNER INTERAGIR SOUS DIFFÉRENTS CANAUX FOODIES REDIFFUSION - PARTAGE NOTORIÉTÉ - ÊTRE CONNU - $$$ L’impact des foodies - Par Francis Laplante www.tranchedepain.com
  8. 8. LE TRIANGLE AMOUREUX PRODUCTEURS FOODIESRESTAURATEURS LES MARCHÉSL’impact des foodies - Par Francis Laplante www.tranchedepain.com
  9. 9. COMMENT LES EXPLOITER (gentilment tout de même) METTRE UN PIED SUR LE WEB (DE FAÇON CLAIRE) CIBLER LES BONS RÉSEAUX SOCIAUX INTERAGIR DE FAÇON CONCRÈTE (RÉGULARITÉ) ORGANISER DES ÉVÉNEMENTS PARTAGER DES PRODUITS (EX: BIOBIC) ÉTABLIR DES CONTACTS - (EX: SUSHI TAXI) MAINTENIR LE CONTACT PARTICIPER À DES ÉVÉNEMENTS (EX: FOODCAMP)L’impact des foodies - Par Francis Laplante www.tranchedepain.com
  10. 10. MERCI DES QUESTIONS ? Twitter : @tranchedepain Site : www.tranchedepain.com Courriel : beurre@tranchedepain.com JE VOUS INVITE AU FOODCAMP LE 13 AVRIL 2013L’impact des foodies - Par Francis Laplante www.tranchedepain.com

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