The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.

1. UNIVERSAL COMMUNICATION, ADVERTISING DESIGN AND DIGITAL STUDIO.

2. Partnership offer
For freelancers, artists, strategists and leaders.
Graphic designers, producers, product managers, webmasters, web designers, SEM
specialists, marketing and communication directors, community manager, data
analysts, art directors, photographers, audiovisual specialists, motion designers, 3D
animators, editors, journalists, influencers and facilitators in the marketing and
digital transformation sector.
For the extraordinary: thinkers, activists, unemployed, students, retirees,
extroverts, introverts, unconventionals...
mondefama
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3. unite to
mondefama
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4. move
people and
the world
between them,
among others ...
mondefama
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5. Design
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“ mondefama is a universal studio stimulating creativity, passion, strategy
in a horizontal, fair and responsible structure ”
“ Expertise.
Branding, marketing
and commnication
to connect with
consumers and to
send our messages
to the world.”
“ Projects. Like a comet, projects have the power
to impact the world towards a more responsible
transition. ”
“ Knowledge.
The development of
technologies to
innovate products
and brands to the
challenges of our
world. ”
“ Talent.
Design is our
language to simply
attract and make our
engagements to the
world. ”
“ Actions.
Committed actors
who protect and
transmit the essence
of life, our values,
mission and vision to
the world. ”
mondefama
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mondefama
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6. ... is a universal studio.
The mondefama brand is a comet
founded by Franck Lesimple. Thought
in circular economy and horizontal
management which breaks the codes of
traditional agencies.
Design
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Digital
mondefama
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Advert
Digital

7. Brief.
THE PROBLEMS
1. Worry. The obsolescence of advertising continues to grow
for people, as well as the doubt about to use the
technologies in our daily lives.
2. Discomfort. Many of people are uncomfortable with the
lack of ethics and responsibility of some agencies and
brands that repeatedly attempt to change our initial values
against a flourishing economy.
3. Dishonesty. It is by trivializing methods such as
greenwashing, espionage, intrusion or manipulation that we
amplify the bad reputation of our sectors: marketing,
communication and technology.
CHALLENGES
Unite talents around creative ideas to feed a source of
proposal for the world, for brands and companies.
Embellish a positive image of the marketing and technology
industry, through a selection of projects and / or by engaging
brands / companies towards a responsible and ethical
transition.
Turn to creative marketing, less intrusive and invasive,
which blurs the recognition and synergy of the receiver.
SIGNIFICANT INSIGHTS AND TENSIONS
For 67% of consumers, it is important to identify all communications paid for by brands; The growing influence of non-advertising techniques to build a relationship
of trust with consumers ; The consumer decrypts and sorts the information; Advertising is there to create brand stories and sell, consumers know that very well. The
people say a big yes to friends and family with 72%, notably ahead of the Internet (64%), social media (42%) or even blogs (40%) and (33%) for advertising.
* Sources and data
Study article “Dimension 2019 de Kantar”.
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8. A SOLUTION, A POWERFUL COLLECTIVE!
To create a collective with the goal of cultivate the passion to
innovate creative marketing and the use of technology
towards a responsible transition.
mondefama
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9. So that everyone has the right to
innovate marketing as desired based on
new technologies and advertising
channels but under the guidelines of
respect for human culture and our
planet.
We are aware of the economic
challenges of brands and the collective
responds with performance to the
objectives because we work hard with
passion, know-how and creativity.
We help brands looking for new ideas to
develop their marketing and
communication while contributing to a
better future.
Goals.
CREATE MARKETING AND
DIGITAL ECOSYSTEMS THAT
PROVIDE VALUE TO THE WORLD.
CREATE IDENTITIES / BRAND
IMAGES WITH A FORCE OF
PROPOSAL RELATED TO
HUMANITY.
SELLING PRODUCTS / SERVICES
AND BRANDS IN TRANSITION OR
IN THE ECO-RESPONSIBLE
TRANSITION PHASE.
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mondefama
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10. Collective universe.
WORLDS
FREELANCERS, ARTISTS, STRATEGISTS, LEADERS.
SHUTTLE FACILITATORS SHUTTLE EXPLORER
PROJECTS
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mondefama
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11. We are a collective of freelancers, artists, strategists and leaders.
Graphic designers, producers, product managers, webmasters, web designers, SEM specialists,
marketing and communication director, community manager, data analysts, art directors,
photographers, audiovisual specialists, motion designers, animator 3D, copywriters, journalists,
influencers and facilitators in the marketing and digital transformation sector.
We are extraordinary people, sometimes seen as dreamers, activists, and often unemployed,
students, retirees, extroverted, introverted, unconventionals ...
We all have one thing in common. Our desire to contribute to a better future, by imagining products
/ services and advertising that respect the environment and human culture.
Everyone is convinced that collective intelligence allows us to develop personally and
professionally. We come together on Discord to share our passion every day and to work on
creative projects.
We come together because it allows us to innovate our know-how (artistic, relational and strategic)
and to take even more pleasure in practicing the profession that we love.
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mondefama
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12. By “world” (monde in french) we mean people and planets.
Our community (collective or club) builds worlds in an imaginary solar system connected by
shuttles.
WHAT IS A WORLD?
o A world made up of talent; who unite, who meet to imagine their planet. Nationalities can be
mixed there but not trades.
o A world is therefore a small community of several professionals in their profession, limited to 4
people (for the moment). To increase the potential of the worlds, for example a Graphics world,
can have variants: Corporate Identity Graphics, Motion design graphics etc ...
o A person can be attached to several worlds at the same time. The limit is not yet defined. You
choose, you build, you play ...
o A world is working on projects distributed by shuttles.
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13. Shuttles move between worlds to facilitate and organize projects. They bring manpower,
knowledge and ideas. The number of people per shuttle may change.
The shuttles.
FACILITATOR (2 PAX)
They are made up of influential people,
specialists, HRD, leaders who facilitate
projects, their ideas and the knowledge of the
world they select. They organize and
distribute the work according to the projects
with the worlds:
o They are ambassadors of mondefama.
o They study the specialties of the worlds.
o They recruit people.
o They seek projects and respond to calls
for tenders.
o They manage conflicts between worlds.
o They inform the explorer shuttle of
possible strategies.
EXPLORER (4 PAX)
The founder of the collective built this shuttle,
made up of co-founders and / or senior
partner, multidisciplinary. Only one shuttle per
solar system (a solar system increase could
be considered):
o It is ambassador for mondefama.
o It sends calls for tenders and projects to
the facilitator shuttles.
o It brings her vision in line with the brand.
o It brings: ideas, manpower and know-how
to all projects.
o It develops mondefama brand. It creates
and finances the advertising of the brand.
o It manages the conflicts between the
facilitator shuttles and the worlds.
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14. Collective inside.
“We have a project for
the xxxxx brand thanks
to our last ad.
Motivate the collective
and the brand to turn
to our values”.
“ I saw that there
was a world
specializing in
documentaries ...
I signed up as
needed :) ”
“Everyone answered !!
See you at the
brainstorming ... ps: we
posted some ideas in the
link and the contract is
being checked with the
Facilitator ”
“Great project !!
It's good for
xx/xx/2021
brainstorming”.
“Look forward for this
project”
“For anyone interested, here
we created a course on R.A.
Tell us your feedback, this
is to sell outside of
mondefama”.
“It's gone, it's ours. We put on the spot
the worlds: Motion Graphics, Production and
Editorial". The explorer shuttel is on the spot to give
coherence.""
The project link here> https /name.project ...
We have a feedback with the customer on xx/xx/2021.
Tell us the availability for brainstorming?
WORLD EDITORIAL
WORLD PRODUCTION
FALICITATOR
A PARTNER
EXPLORER
EXPLORER
WORLD PROGRA
mondefama
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15. Profits.
A circular economy, which must operate with or without the founder. The money of projects is paid
into a mondefama account managed by a non-member mondefama accountant (whom we pay).
The accounts are transparent to the collective and the accountant distributes the money to the
shuttles and worlds.
LEGAL PRACTICE
One person per world and per shuttle must
be registered as a Auto-entrepreneur or
one-person company in order to facilitate
service delivery invoises to mondefama
account.
PROFIT SIMULATION
An average of 600$ US per person for a
project of 10,000 $ US including 16 people
involved for a project as defined previously.
The details of the distributions are open and
transparent to all partner of the collective
associated with the project.
WIN-WIN-WIN
Fair distribution on a collective work to
develop magnificent project highlighting your
experience and develop your skills. Work
time divided by 16 to free yourself up on
other personal projects, private life and / or
other mondefama projects.
Mondefama has all the potential to become a
pioneer in the marketing and advertising
sector. Nowhere else are we building our
future based on just 5 golden rules.
mondefama
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16. BECOME A PARTNER HERE