Local Food Merchandising in Retail - Using Food Hubs to source unique products
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This presentation is an introduction to a proposed project of using food hubs to source local products for retailers and foodservice operators in Ontario.
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Local Food Merchandising in Retail - Using Food Hubs to source unique products
- 1. Local Food Merchandising Franco Naccarato Program Manager Greenbelt Fund 1
- 2. 2 • We want to answer the question. “How can we get more Local Food into restaurants, institutions and retail establishments?” • The answer continuously comes back to improving our distribution networks – building new models that allow small and medium sized farmers a chance to re-access the market place. • The advantage for restaurants, institutions and retailers is the ability to access fresh, local, sustainable foods: more specifically, items NOT readily available in today’s market. Filling a Need
- 3. 3 • Assess opportunities to work with food hubs in retail and food service markets (7-8 months) – Define success parameters for all parties – Identify potential food hub partners – Identify locations to pilot project – Identify farm partners and product mix – Identify timing, schedule of test run • Pilot 4-8 mini-marketing campaigns using local products (Calendar 2016/17 year) – At select locations – 1-2 week duration Project Proposal
- 4. Local Food Opportunities Samples of the types of Products currently available
- 5. 5 Produce Sea Buckthorn Jerusalem Artichokes Chinese Monument Cabbage Potato Purple Viking Purple Organic Sweet Potato Beans Edamame Non-GMO Dried Ontario Legumes Organic & LFP Certified Fruits & Vegetables
- 6. 6 Dairy Jersey Milk Cream 45% Duck Eggs Quail Eggs Free Run Eggs From Mennonite Farms Golden Blyth’s Gouda-Style Smoked Goat Cheese Gordon’s Havarti Goat Cheese Monforte Dairy Artisan Cheeses
- 7. 7 Dry Goods Icewine Vinegar Wild Forged Ancient Grains Ontario Crafted Jams & Spreads Cold Pressed Virgin Oils
- 8. Soybeans emerging on Domaine du Red Tail • Making the connection back to where the food comes from
- 11. Food Hubs 11 “Food hubs are broadly defined as facilities that manage the aggregation, storage, processing, distribution or marketing of locally and regionally produced food. They fulfill from one to all of these functions and come in a variety of shapes and sizes.
- 12. 12 Enhanced Market Channels Retail Wholesale - Foodservice Food Hubs Farmer’s Markets Farm Stand
- 14. Telling the Story • Key to success is telling the farmer’s story at POP
- 15. Boutique Shopping • Create that “Boutique Shop” feeling
- 16. Making it Personal • Local Food is very much about relationships: with the farmers and the people selling their food
- 17. Mobile • Concepts can be brought in temporarily through pop up stands
- 18. Island Displays • Can be taken over, and stocked with both local (foods already stocked) and regional (from Food Hub) foods together.
- 19. Rustic Look • Giving that farmers market feel
- 20. Modernized Look • More elegant, upscale feel
- 21. Homely Look • Make the shopper feel at home, let them see it as it if it was on their kitchen table
- 22. Franco Naccarato Program Manager - Greenbelt Fund fnaccarato@greenbeltfund.ca @LocalFoodFranco Thank You!
Notes de l'éditeur
- This is the path many farmers face today.
- And by adding more channel options, we add layers of stability… So let me show you how we are taking it to the next level.