(Re)Branding 3 Fatmen.

1. TRYOUT

2. 2
What We Are To DO?
Situation Analysis
Rebranding 3 Fatmen
• Expansion of Target Market
• Introducing New Product Lines
• Devising Strong Marketing Campaign

3. 3
High Customer
Satisfaction
Owners Familiar
In BUP
Quality
Products
Apparel
Startup
Brand Overview
3 Fatmen
3 Months Old Ready Made
Garment Selling Startup
With Three Products
In The Market.

4. Brand Logo

5. Tagline
“Feed Your Fashion Addiction.”

6. Brand Mantra
Quality Youth Identity

7. Hashtag
#itfits

8. 8
Target Market Segmentation
Who Are Our Customers?
Geographic
Urban Dhaka
Demographic
Both Male & Female Students, 18-30
Psychographic
Stylish, Trendy, All Classes
Behavioral
Willingness To Spend

9. 9
Porter’s Generic Strategy
Competitive Advantage and Scope
Scope Competitive
Advantage
Broad Narrow Uniqueness Low Costs
Focus
Differentiation
Strategy
Choosing

10. 10
How they decide to buy
Customer Buying Behavior
Involvement Differences
Between Brands
High Low Significant Few
Variety Seeking
Buying Behavior
Determining

11. 11
3 Fatmen
Brand Offerings
T ShirtHoodie Polo Shirt

12. 12
Planned
Brand Offerings
Backpacks
Sweat Wrist
Bands

13. 13
Customized T Shirt
Club, Batch, Rag Day
Track Suit
Jerseys
Trousers

14. 14
Currently Trending
T Shirts
BUP Inside Joke
Shirts

15. T-Shirt Designs
#DETENT
ION
KHUB
KHACCHEN,
BHAI?

16. 16
Trendy
Topics
Football
Fans’ Wear
Game Of
Thrones
Shirts
TV Shows
Shirts
Anime
Shirts

17. Bag Designs

18. 18
Consumer’s Perception Of Brand
Brand Personality
Stylish
Promotional
Comfortable
Customized

19. 19
Digital Marketing
Contents, Campaigns & Strategies
Poor Contents, Traffics and Engagement
The Issue

20. 20
Where we ARE
Gap Analysis
FacebookYoutube Other Social
Media
FacebookYoutube Other Social
Media
Nonexistent
Nonexistent
40%
Less following
Activated Contests
And Campaigns
Viral Vidoes
Increased traffic
Where we WILL BE

21. 21
The Numbers
Current Status
342 Likes
No Website
No Channel
NOT ENOUGH
Social Media Analysis
• Contents Not Getting
Enough Traction Or
Engagement
• Solely Running On
Reputation

22. 22
Facebook Contests
Fill In
The Blanks
Share Your
BUP Story
Selfie
Contest
Score Prediction
Contest

23. 23
3 Fatmen
Photo Sharing Contest
Submission
In The Website
Selection
Posted on Facebook Page
Voting
Audience ‘Liking’

24. 24
Instagram Advertisements
Short Video in Instagram
Redirects to Website/Order Page

25. Placeholder For Video

26. 26
Campaign Addressing The Insecurity
You Are Who You Are Because Of Your Roots
“You Are Who You Are Because of Your Roots.
Be Proud Of It.
#BUPian
#3fatmen”

27. 27
www.3fatmen.com
Advertisements
• Facebook
• Youtube
• Instagram
• Videos
Discount Offers
eShop
Contest Submission
Increasing Web Traffic
The Website

28. 28
All You Can Eat
Competition
Offline Campaigns
1st Order For Free
For All Products, The
First Person To Order
Gets It For Free.
Endorsement From Alumni
T Shirt Designing Competition
Be a Fatman
Graduates Endorsing
3 Fatmen
3 Fatmen Will Co-Create
Products With Participants &
Select Participant Will Get 1
For Free.

29. 29
From Different Universities
Be a Fatman Ambassador
• Paid Representatives of 3
Fatmen in Different
Universities To Promote &
Carry Out Orders.
• Has To Be Fat or Chubby.

30. 30
Supply Chain Issues
• Designing The Product
• Getting Orders
• Ordering The Product To
The Vendor
• Getting Back The Product
• Packaging In 3 Fatmen
Bags
• Fatmen Reps Delivering
The Products

31. 31
Won’t Be a Partner
Trendy
Contractual Basis
From Different Universities
Designer Issue

32. 32
Recommendations
Having Color Options
Of The Products
Establishing
Legal Entity
While Expanding Out of BUP
Affiliation With
Different Clubs
To Produce Club Based Goods
Getting a Small
Business Loan
While Expanding Out of BUP

33. 33
Planned Timeline
Phasing
Release of Super BUPian Shirts
‘Be Proud Of Your Root’
Campaign in BUP

34. 34
Released Video Going Viral
Affiliations With BUP Clubs
Introducing New
Product Lines
‘Be Proud Of Your Root’
Campaign in Other Universities

35. 35
Recruitment Of
FATMAN AMBASSADOR
Affiliation With Other
University Clubs
Product Launching In
Other Universities
Legal Entity
Of The Company

36. 36
Getting a
Small Business Loan
Establishing As A
Renowned Apparel Company

37. The Numbers & Feasibility
BUP Phase
Cost Revenue Profit
Hoodie, 65, PM 165 31525 42250 10725
BUPian T Shirt, 300,
PM 65
50500 70000 19500
BUP Clubs Shirts, 262,
PM 65
35370 52400 17030
Bags, 78, PM 175 40950 54600 13650
Other Products 4500 10000 5500
Expenses (2340 * 2)
Total Profit 61725

38. The Numbers & Feasibility
Expansion Phase
Cost Revenue Profit
Hoodie, 500, PM 157 246500 325000 78500
T Shirt, 1000, PM 57 143000 200000 57000
Expenses
Ambassador Fees (32000)
Campaign Cost (7800)
Legal Fees (20000)
Misc. Cost (10000)
Total Profit 127425

39. The Numbers & Feasibility
Total Cost = 626825/- Profit Gain = 127425/-
ROI = 127425 ÷ 626825
= 0.2032
= 20.3 %

40. 40
Takeaways
Start Up Company
Strong Marketing Strategy
Market Expansion
Sustainable Growth