1. Fan Hongtao
Zhou Yang

3. Cannot find jobs
Need stable salary
Look forward to
communication and
identification

4. Methodology
Price

7. Who provides
service?
How to provide
service?
Who obtains
service?

8. Target Customer:
 Huge Number
 Low Income Level
 Convenient

9. Who provides
service?
How to provide
service?
Who obtains
service?

10. Types
Group Teaching
Individual Teaching
Mommy Care
Content
Spoken
Culture & History
Mommy Care

11. Who provides
service?
How to provide
service?
Who obtains
service?

12. Mommy Teacher:
Attitude
A
Patient
Kind-hearted
S
Skill
Putonghua Level
Self-disciplined
Certificate
Knowledge
K
Culture

13. Who provides
service?
How to provide
service?
Who obtains
service?

14. Avoiding
Outflow
Bonus
Insurance
Consistency
Training
 Professional
Mandarin Trainer

15. Trial Class
Leaflet

16. Price
$60
$150
~120
Service
Culture
One-way
History
Textbook
Spoken
Mommy Care
Yes NO

17. Group
Teaching
Mommy
Care
Individual
Group
Teaching

18. Classroom Rent
$72,000
11.87%
Salary
$305,280
50.34%
Advertisement
$154,800
25.52%
Office Equipment
$7,000
$2,500
1.15%
0.41%
Office Rent
$5,000
0.82%
Training Fee
Insurance
$50,000
8.24%
$9,921.6
1.64%
Material

19. 851k
763k
Revenue
478k
Expense 533k
223k
Net income 266k
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1,619
1,450
14M
Revenue
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
10M
Expense 7M
5M
6M
4M
Net income
1st 2nd 3rd 4th 5th

20. Expansion
Promotion on MTR…
Promotion on Newspaper
Extra Service