In this PPT,we have discussed about the complete guidance to use the Google knowledge graph which will be helpful to increase ranking in the search results.

2. Index
 Google Knowledge Graph?
 Features
 Guide to Google Knowledge Graph
 Optimize Content
 Use Schema Markups
 Encourage Customer Reviews and Testimonial
 Step by Step Instructional Guides
 Write Better Headlines and Increase the CTR
 Goal of Google Knowledge Graph
 Who I Am?

3. Google Knowledge Graph
Knowledge Graph creates a bank of virtual knowledge
that enable Google to give you enhanced answers to
vague questions. It is a intelligent device which makes
the good presumptions about what you are searching
for.

4. Features
 It offers an official site representative that allows site
owners to remove any incorrect information and give
the opportunity to update the content.
 The Knowledge Graph card includes the topic’s official
website, YouTube channel or Google + page.
 You’re an owner of the online presence(topic’s official
website that appear in the card.
 You’re signed into Google with the account you use as
the owner of topic’s online presence
 Your Web and App activity is turned on.

5. Guide to Google Knowledge Graph
There are some important tips which you can get into
the system and leverage the Knowledge Graph for your
own benefits.
 Optimize Content
 Use Schema Markups
 Encourage Customer Reviews and Testimonials
 Step-by-Step Instructional Guides
 Write Better Headlines and Increase the CTR

6. Optimize Content
You have to focus on optimizing your content on a
regular bases. If you are in the top 5 search engine
results for any given keyword, you have much better
chances to getting into the Knowledge Graph.

7. Use Schema Markups
It is the most effective way to get the Knowledge Graph
to return your results in graph boxes. The Knowledge
Graph highly depends on the markups to provide
helpful search engine results.

8. Encourage Customer Reviews and
Testimonials
One of the most common Knowledge Graph results is
the customer reviews. If you are doing any online or
offline business then the best advice to encourage
more customer reviews and testimonials.

9. Step-by-Step Instructional Guides
Knowledge graph brings search engine results that
have step by step instructional guides about a certain
query. The better ideas is to make that website which
will have a much better chances to get the Knowledge
Graph return to your results in the graph boxes.

10. Write Better Headlines and
Increase the CTR
The main focus of Google on the CTR(click through
rating) web page receives via the search engine. It
determines how useful that content is. The best way to
increase the CTR is by writing better and more
creating headlines.

11. Goal of Google Knowledge Graph
The goal is that users would be able to use this
information to resolve their query without having to
navigate to other sites and assemble the information
themselves.

12. Who I Am?
Frank Lao IFA is search engine optimization experts
who will provide the help how you can optimize your
website and get more ranking with the use of better
content and appropriate keywords.