As the president of ELITE Recruiting & Consulting, Frank LaRosa offers placement and advisory services to professionals transitioning to new financial advisor or manager positions. Frank LaRosa has first-hand experience as a financial advisor and senior manager at top companies in the financial services industry. He offers expert advice on how financial advisors can successfully build their business.

1. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
By Frank Larosa

2. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
As the president of ELITE Recruiting &
Consulting, Frank LaRosa offers placement
and advisory services to professionals
transitioning to new financial advisor or
manager positions. Frank LaRosa has first-
hand experience as a financial advisor and
senior manager at top companies in the
financial services industry. He offers expert
advice on how financial advisors can
successfully build their business.

3. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
One of the initial tasks of new financial
advisors is designing a personal message
about the financial products and services
they offer. Professionals prepare themselves
to engage with a wide range of people and to
stay upbeat despite rejection. The job
requires persistence but not pushiness.

4. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
In growing the client base for their
businesses, financial advisors continually extend their
networks. Professionals thrive when they are
proactive in reaching out to people they know and
convincing them of their expertise. This start-up time
is challenging, but it takes time to build trust. Within
their business networks, financial advisors connect
with professionals in closely related fields, such as
accountants and business consultants, who make
good referral sources. Contact management systems
assist financial advisors in tracking, managing, and
building their referrals.

5. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
New financial advisors target the number of
investors they require to attain their first-year
goals. Once financial advisors develop
prospects, they segment prospects into
target groups to which they can market
particular products. Next, advisors develop a
strategy for contacting these prospects.

6. HOW FINANCIAL ADVISORS BUILD THEIR
BUSINESS
Successful financial advisors remain open to
understanding the needs of their clients. Aside
from communicating what the company offers
customers, they also inquire about client
expectations. Furthermore, a good advisor will
assume the role of an educator who helps
clients through the complex investment process.