1. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx
Service Offering
Top Management
Awareness & Alignment Program
on Open / Collaborative Innovation

2. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx
Is this your situation?
Personally, you are convinced that Open / Collaborative Innovation is the future of innovation management
Your firm has already some singular experiences in open approaches to innovation, e.g.
 (Consumer-driven Open Innovation) e.g. Ideation contests, Netnography projects
 (R&D-driven Open Innovation) e.g. innovation clusters or using intermediaries such as NineSigma
 (Intra-firm Open Innovation) e.g. Innovation Jams
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● However, in your firm’s Top Management there is only a general “ok” / “why not”-attitude …
… But no strong support
● Your firm’s Top Management neither shares a common vision nor uses a common language with respect to
Open / Collaborative visions
● You are wondering how the Top Management can develop a common view on Open / Collaborative
Innovation – in a process that respects the seniority and the little time these people have
● Furthermore you are wondering if this process could be set up in a way that it includes some benchmarking
and it could be reused in parts for Middle Management and Senior Expert education

3. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx
Then, innovation-3 might provide the solution
● We are designing a two-workshop Top Management awareness / alignment program
● This program includes selected relevant benchmarks
● Goals of this program:
• Stretching the mindsets of Top Management
• Common understanding and language on Open / Collaborative Innovation
• Common understanding of the Top Management’s role in Open / Collaborative Innovation
• Individual understanding of how exactly Open / Collaborative Innovation matters to the respective
person
• Alignment on where to lead innovation and specific support for next steps
● Secondary benefits of this program:
• Material for corporate communication and education
• Strong signals for change management that are useful for convincing the doubters and by-standers
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4. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx
Lacking Top Management support for Open / Collaborative Innovation:
Symptoms and Root Causes
● Inclined to favor short-term gains
● Little innovation education
● Risk-averse,
given the short term pressures from
shareholders
● Favoring control over creativity
● Seldom a holistic vision
● Lack of understanding of why networking
culture is important for open innovation
● Too far away from the action.
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Root Causes
● Lack of a clear vision and strategy for open
innovation
● Vague insights into how the company will
identify and generate value from innovation
● Little understanding on how an organizatio-
nal model that supports Open Innovation /
support for the Open Innovation team
should be designed
● Budgeting and allocating resources not
optimal for supporting Open / Collaborative
Innovation
● No active role in identifying and tackling
obstacles
● No significant experience in how to monitor
and evaluate results
Symptoms

5. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx
A controlled process with 5 steps produces the answer to your questions
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Preparation Workshop I
Inter-workshop
analysis /
concept work
Workshop II
Operationa-
lization
Steps
● Definition of
focal points
● Reflection on vi-
sion and strategy
● Aligning current
management
practices
● Deep-dive analysis
and/or worked-out
concepts for
issues from
Workshop I
● Reflections on
what it takes to
weave open/col-
laborative inno-
vation into the
corporate fabric
● Detailed plan for
moving ahead
Key
Result
Other
Results
● Pinpointing the
current situation
● Relevant
Benchmarks
● Common lan-
guage
● Common under-
standing on
supporting orga-
nizational mo-
dels
● … on Top Mana-
gement’s role
● Consensus on
routes of actions
● Consensus on
how to monitor
progress
● Supporting material
for corporate
communication and
education

6. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx - 6 -
Would you like to start our conversation?
Frank Mattes
Founder and CEO, innovation-3
Grillparzerstr. 4 II / III
65187 Wiesbaden
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com