Intranets2016, Sydney, June 2016
Frank Sielaff
From Digital Workplace to Digital Mindset
TRANSFORMING A
TRADITIONAL COMPANY
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff2
Agenda
We are M...
WE ARE
MERCK
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff4
What we do
Life...
History and future
Nearly 350 years of experience for patients and customers
Transforming a Traditional Company: From Digi...
1668
founded
6
HEALTHCARE,
LIFE SCIENCE
& PERFORMANCE
MATERIALS
66
countries
50,000
employees
€1.7 bn
invested in R&D
in 2...
FROM SHANTYTOWN
TO CAPITAL CITY
This is
Chaosville …
In a digital sense, we lived
in a shantytown where the
ways we connect with one
another are hopelessl...
Welcome
to
Capital
City
9 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - ...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff10
Reasons for Ch...
11
EVA – The Digital Workplace
Expertise everywhere:
Global and local knowledge and experts are available quickly and easi...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff12
Finding an
und...
Room Types
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff13
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff14
Bringing all t...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff15
One start page...
Project Setup
BAB / LRM Übersicht Charts
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - F...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff17
... and how do...
PROJECT
COMMUNICATION
3 types of audiences
Prelaunch
Management
Executive Conference, Pre-Information, Top-Down
Comms, Manager Kits
EVA virtual ...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff20
Stage Play at ...
• Early and regular information
(before others)
• Prioritized response in online
communities
• Classroom and Remote Traini...
Moving the Field
Employee Launch Communication
Transforming a Traditional Company: From Digital Workplace to Digital Minds...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff23
Where we are t...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff24
The typical li...
25 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff
EVA is by far...
Stacked vertical bar chartUser Habits and Software Quality (Feedback-Analysis)
Transforming a Traditional Company: From Di...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff27
However: Adopt...
Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff28
Tuxyso / Wikim...
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From Digital Workplace to Digital Mindset, Transforming a Traditional Company

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Presention on "EVA" Merck's Digital Workplace at Intranets2016 Conference in Sydney, June 2016 by Frank Sielaff

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From Digital Workplace to Digital Mindset, Transforming a Traditional Company

  1. 1. Intranets2016, Sydney, June 2016 Frank Sielaff From Digital Workplace to Digital Mindset TRANSFORMING A TRADITIONAL COMPANY
  2. 2. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff2 Agenda We are Merck From Shantytown to Capital City Project Communications Where we are Today
  3. 3. WE ARE MERCK
  4. 4. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff4 What we do Life Science Performance Materials Healthcare A wide range of specialty chemicals, such as liquid crystals for displays, effect pigments for coatings and cosmetics, or high-tech materials for the electronics industry. Innovative tools and laboratory supplies for the life science industry that make research and biotech production easier, faster and more successful. Prescription medicines to treat, for example, cancer, multiple sclerosis and infertility, over-the-counter pharmaceuticals for everyday health protection or to provide fast relief of colds and pain, as well as innovations in the areas of allergies and biosimilars.
  5. 5. History and future Nearly 350 years of experience for patients and customers Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff5 Friedrich Jacob Merck purchases the “Angel Pharmacy” (Engel-Apotheke) in Darmstadt Emanuel Merck begins production on an industrial scale Merck from Darmstadt, Germany is represented on all continents Our U.S. subsidi- ary Merck & Co. is expropriated as a consequence of World War I All foreign subsidiaries are lost and the company starts up again from the ruins in Darmstadt Our subsidiaries are founded or reestablished around the world We enter the field of bio-technology, assuming a pio- neering role in Germany The Institute for Experimental Drug Research is established Initial public offering Acquisition of Serono Acquisition of Millipore We take up the fight against schistosomiasis, aiming to elim- inate this tropical disease in Africa Acquisition of AZ Electronic Materials Our 350th anniversary Acquisition of Sigma-Aldrich
  6. 6. 1668 founded 6 HEALTHCARE, LIFE SCIENCE & PERFORMANCE MATERIALS 66 countries 50,000 employees €1.7 bn invested in R&D in 2015 €12.8 bn sales in 2015
  7. 7. FROM SHANTYTOWN TO CAPITAL CITY
  8. 8. This is Chaosville … In a digital sense, we lived in a shantytown where the ways we connect with one another are hopelessly complicated and outdated. 8 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff
  9. 9. Welcome to Capital City 9 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff
  10. 10. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff10 Reasons for Change Shortfalls in current communication and collaboration possibilities Multiple unconnected systems Working in silos Duplication of work No identification of experts and expert knowledge Outdated or irrelevant content Important communication gets lost in (mass) mails Low capacity of adaptation in the organization …
  11. 11. 11 EVA – The Digital Workplace Expertise everywhere: Global and local knowledge and experts are available quickly and easily Virtual Teams: Employees as well as partners can work together regardless of location or function Access to Information: Employees can be reliably reached by their leaders; and enjoy individually customized access to information to help them accomplish their goals in the most effective and efficient way. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff Vision: All Merck employees as well as partners will be part of a globally connected network, where free flow of information fosters collaboration and innovation.
  12. 12. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff12 Finding an understandable Nomenclature no tech terms describing the problem management compatible Result: Room Analogy By Jannahplace (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons
  13. 13. Room Types Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff13
  14. 14. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff14 Bringing all together „Employee Room“ Rooms (= Websites) Applications
  15. 15. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff15 One start page for every employee Dashboard  Browser Startpage  Personalized, aggregated content  Quick Access Gateway News, Activities, Conversations
  16. 16. Project Setup BAB / LRM Übersicht Charts Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff16
  17. 17. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff17 ... and how does it feel?
  18. 18. PROJECT COMMUNICATION
  19. 19. 3 types of audiences Prelaunch Management Executive Conference, Pre-Information, Top-Down Comms, Manager Kits EVA virtual team Practitioner Meetings, Blog-Updates, Info-Packs All Employees Posters, Table Toppers, StandUp Displays, Intranet Articles, ... Communication 01.09.15 Launch and Beyond Management Information Meetings Lighthouse exchanges EVA virtual team Support Forum, Lighthouse exchanges All Employees Virtual Guided Tour, All People Mail, Profile Contest Big Bang Global Browser Switch 19 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff
  20. 20. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff20 Stage Play at Group Executive Conference Management Information Meetings Leadership Team Meetings "Meeting in a Box" Gaining Managers Endorsement Leveraging existing touchpoints, varied formats, ...
  21. 21. • Early and regular information (before others) • Prioritized response in online communities • Classroom and Remote Trainings • Practicioner meetings • Focus sessions • EVA Excellence Awards • EVA Launch Celebration "YOU ARE ROCKSTARS" Motivating the virtual EVA team Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff21 Being an EVA room manager is a job enrichment!
  22. 22. Moving the Field Employee Launch Communication Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff22
  23. 23. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff23 Where we are today Now that people moved in, they start to learn how to live in this smart city. By Olga Bandelowa (Own work) [CC BY-SA 2.0 de (http://creativecommons.org/licenses/by-sa/2.0/de/deed.en)], via Wikimedia Commons
  24. 24. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff24 The typical lifecycle of new (social) platforms in organizations EVA is probably here currently Time Peak of inflated expectation Trough of disillusionement Slope of enlightenment Plateau of productivity This is not surprising, as all platforms run through this cycle… The important thing is to reach the turnaround in this phase Usage
  25. 25. 25 Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff EVA is by far the most important of all channels, managed by Communications. User satisfaction indicate a necessity to act! April 2016 Employee Survey feedback shows Importance and Satisfaction -64 -30 25 40 47 49 59 86 89 Smartphone or tablets ... EVA (Intranet) E-Mail Meetings with Manager / Team Most important ways of Communication (12,082 answers) 6 13 37 32 12 Very satisfied Satisfied undecided Not satisfied Dissatisfied How satisfied are you with EVA? Detractors 56% 12% Promoters Satisfied but no fans Finding: daily users are almost 2 times as satisfied
  26. 26. Stacked vertical bar chartUser Habits and Software Quality (Feedback-Analysis) Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff26 Reasons of dissatisfaction with EVA (in percent, 2,120 answers) 7 3 3 3 3 5 6 11 14 20 22 23 45 48 Other More languages Too many EVA Rooms Lack of experience Old Intranet Info missing Improve Content Layout & Design Not enough News Difficulties using Search Engine Too much news HR4You changes Usability Slow loading time Difficult to navigate offer more user trainings or use cases (Roll-out) invest in infrastructure optimize Legacy Integration optimize Content Workflows Targeting Capabilities possible fields of EVA improvement
  27. 27. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff27 However: Adoption does not come on its own Time Usage So, what needs to be done to achieve the turnaround? 1. Continuous improvements of the platform (visible for the employees!), fixing infrastructure 2. Continuous change communication to build capabilities and make the benefits clear to the employees and the management • Training • Share stories and use cases • Inspire people • Create „army“ of multipliers Peak of inflated expectation Trough of disillusionement Slope of enlightenment Failed Projects Plateau of productivity
  28. 28. Transforming a Traditional Company: From Digital Workplace to Digital Mindset - Frank Sielaff - @fsielaff28 Tuxyso / Wikimedia Commons, via Wikimedia Commons MeRCK Frank Sielaff Frankfurter Straße 250 64293 Darmstadt, Germany LinkedIn https://de.linkedin.com/in/fsielaff Twitter @fsielaff cONTAcT

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