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Personalized Social News


                  Frank Sun
Contents

           History of News Consumption


           Personalized Social News Analysis


           Interviewer Bio


           Future


           Q&A
History of News Consumption

 Papery

 Normally, news means content that is published and printed with
 ink on paper, distributed by different channels as newspaper or
 magazine.


 Online

  Generated by the organization or publisher, duplicate of papery
  news



  Customized, “Google Alerts” help users to focus on the news that
  he is interested


  Personalized Social News: gone from consuming news through
  traditional media, news websites to having the news broadcast to
  us by our social network of friends
Data Evidence



       75%      A. In 2010, 60% Internet-connected
                Americans used a social network
 60%




                B. Now, 75% of news consumed online is
                through shared news from social
                networking sites or e-mail
 A     B
Personalized Social News Analysis



             Quick Reaction                         Visible




               Huffington
    Slate                         Flipboard              Pulse
                  Post




Engagement                    Integrated Platform
Allow the registered readers subscribe only to the sections, blogs and writers they’re interested in and
allow them to comments and share with their friends via Facebook and Twitter in order to improve the
customer engagement.
Use the latest technologies offered by both Facebook
and Twitter's application programming interfaces (APIs)
to publish automatically and directly to those platforms.
The first integrated platform of a social customized magazine. It combines all the
information you may interested from Facebook, Twitter, Google Reader, Tech News
and now Linkedin etc.
Focus on making the content more visually
Interviewer Bio




Jay Rosen, press critic, writer, and New York University journalism professor

Rosen is the author of PressThink, In April 2007 PressThink recorded its two millionth
visits. He also blogs at the Huffington Post.

Rosen is a former member of the Wikipedia Advisory Board. He is currently on the
advisory board of Digital First Media, which runs two newspaper companies: Journal
Register Company and Media News Group. He is also a member of the advisory board
of Post Media, the largest newspaper company in Canada. In November, 2011 he
joined the board of The Gazette Company, based in Cedar Rapids, Iowa.
Influence
5. Some corporation
use social influencer                                                   1.   Knowledge monopolies
to help them write                                                           are wearing out
                          Social Influencer       News Control
comments of their
products

                                                                              2. We still need journalist,
                                                                              but should form an open
                                                             Journalist       sourced journalism
4. The social stream
is a means to filter
success                          Filter



                                                                    3. We do not lost interest of
                                                                    news, but change the platform
                                               Interest of News




                    News are consumed everywhere, it is a change to the whole society.
                       Polity, Business, Journalism and Individual are all influenced.
Problems


                           Credibility                               Individual
                                                                       power

                     • Social and user-                         Corporate power VS
                       generated                                employee power
                     • Knowledge on the
                       topic




1.   This problem could be improved by enabling users to develop more targeted news feeds on
     personalized topics of interest, but also by identifying specific sources and curators of
     information as more or less credible than others. Or credibility index of the news sources, not
     only care about who is sharing the information, but also who is knowledgeable, based on whether
     they are eye-witness to an event or are experts on the topic.

2.   Need to reasonable use the individual power of social news and avoid the potential harm to the
     corporation
Future
• Build Advantage
                          Balance
                        Corporate
                             VS
                        Individual
                         Influence



               Visual                Credibility
              Content




  Customer               Quick                     Integrated
 Engagement             Reaction                    Platform
Q&A
Personalized social news

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Personalized social news

  • 2. Contents History of News Consumption Personalized Social News Analysis Interviewer Bio Future Q&A
  • 3. History of News Consumption Papery Normally, news means content that is published and printed with ink on paper, distributed by different channels as newspaper or magazine. Online Generated by the organization or publisher, duplicate of papery news Customized, “Google Alerts” help users to focus on the news that he is interested Personalized Social News: gone from consuming news through traditional media, news websites to having the news broadcast to us by our social network of friends
  • 4. Data Evidence 75% A. In 2010, 60% Internet-connected Americans used a social network 60% B. Now, 75% of news consumed online is through shared news from social networking sites or e-mail A B
  • 5. Personalized Social News Analysis Quick Reaction Visible Huffington Slate Flipboard Pulse Post Engagement Integrated Platform
  • 6. Allow the registered readers subscribe only to the sections, blogs and writers they’re interested in and allow them to comments and share with their friends via Facebook and Twitter in order to improve the customer engagement.
  • 7. Use the latest technologies offered by both Facebook and Twitter's application programming interfaces (APIs) to publish automatically and directly to those platforms.
  • 8. The first integrated platform of a social customized magazine. It combines all the information you may interested from Facebook, Twitter, Google Reader, Tech News and now Linkedin etc.
  • 9. Focus on making the content more visually
  • 10. Interviewer Bio Jay Rosen, press critic, writer, and New York University journalism professor Rosen is the author of PressThink, In April 2007 PressThink recorded its two millionth visits. He also blogs at the Huffington Post. Rosen is a former member of the Wikipedia Advisory Board. He is currently on the advisory board of Digital First Media, which runs two newspaper companies: Journal Register Company and Media News Group. He is also a member of the advisory board of Post Media, the largest newspaper company in Canada. In November, 2011 he joined the board of The Gazette Company, based in Cedar Rapids, Iowa.
  • 11. Influence 5. Some corporation use social influencer 1. Knowledge monopolies to help them write are wearing out Social Influencer News Control comments of their products 2. We still need journalist, but should form an open Journalist sourced journalism 4. The social stream is a means to filter success Filter 3. We do not lost interest of news, but change the platform Interest of News News are consumed everywhere, it is a change to the whole society. Polity, Business, Journalism and Individual are all influenced.
  • 12. Problems Credibility Individual power • Social and user- Corporate power VS generated employee power • Knowledge on the topic 1. This problem could be improved by enabling users to develop more targeted news feeds on personalized topics of interest, but also by identifying specific sources and curators of information as more or less credible than others. Or credibility index of the news sources, not only care about who is sharing the information, but also who is knowledgeable, based on whether they are eye-witness to an event or are experts on the topic. 2. Need to reasonable use the individual power of social news and avoid the potential harm to the corporation
  • 13. Future • Build Advantage Balance Corporate VS Individual Influence Visual Credibility Content Customer Quick Integrated Engagement Reaction Platform
  • 14. Q&A