The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
IE Application 2015. Social Interaction within 10 years
1. How do you imagine social interaction within
10 years, taking into consideration the impact
of technology on human relations?
Francisco Xu
IE Application 2015
2. Social interaction
Is the process by which we act and react to those around us. It
includes those acts people perform toward each other and the
responses they give in return
Channel Receiver Sender
Feedback
Encode Decode
4. Communication in the past
Interaction between people has always been a crucial part of
mankind’s social life. It has evolved through time in order to improve
human communication
People in the past used to relay in tools such as emails, SMS,
postcards, letters and telephone in order to send messages
These tools were slow, expensive and sometimes unreliable
6. Communication in 2015
Since 2000, we experienced a great leap of technological advances. We
assisted to the birth of Facebook, Youtube, Twitter and other social
networks that we use today
Whatsapp and Snapchat are applications used by millions of people to
communicate instantly. The first one its almost a standard used mostly
in Europe and South America
This tools are fast, reliable and the most important thing: they are free
to use
7. Some positive impacts of technology
Access information and new from anywhere in the world
Simplify the lives of the people
Allow people to work from home so they can spend more time with family
and friends
Allow people to express their opinion and their creativity via internet and
social networks
Allow people meet others with similar interest via social networks
Learn new cultures and understand them
Learn new knowledge and languages
Bring people closer closing the gap between distance
8. Some negative impacts of technology
Privacy issues, such as personal documents and photos leaks
Less human contact, loss of human social skill and increasing isolation
Dependency on technology to perform communication
A connected world generates more stress in order to maintain a
perfect identity image in both worlds
More risk of abuse, such as slander on social networks
9. Social interaction within 10 years
The future is to be always connected
Thanks to the technology advances, people will interact in a more
“smart” way. Technology like Google Glass will help people in their
daily lives. For example, you can go shopping and scan a a product and
compare in online shops and see reviews about it
10. Social interaction within 10 years
Communication between people can be hard if they speak in a
different language. In the future technology can help decrease it. For
example, Skype translate in the moment the receiver phrase in any
language you desire
11. Social interaction within 10 years
Thanks to technology, in the future will blend the real world with the
virtual world. This will help people to decrease geographical distances
and make their life’s easier. For example with Microsoft Hololens you
can teach online like in a real class or help people from your home
12. Conclusion
Thanks to the advance of the technology, it will help people make
their lives more easy and more closer. It always depends on how it is
used
In the future, possibly the boundaries between real world and virtual
reality will be very small. All communication will use “smart” devices
Techonology will help people to decrease human misunderstanding
caused by language