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Entrepreneurship Chapter 10

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Chapter 10: Marketing the Small Business By: Franklin K. Go Mary Mae F. Bagac
Small Business and Marketing Concept ,[object Object]
Small Business and Marketing Concept ,[object Object],[object Object],[object Object],[object Object]
Small Business and Marketing Concept ,[object Object],[object Object],[object Object],[object Object]
Small Business and Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Devising a Marketing strategy ,[object Object]
Market Strategy Planning ,[object Object]
Market Strategy Planning ,[object Object],[object Object],[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Strategy Planning Process Identify the strengths and weaknesses of the firm. Analyze the external environment. Identify the attractive market opportunities. Identify the target market. Determine the applicable marketing mix. Determine the size of the market area.
Identification of the Target Market ,[object Object],[object Object]
Identification of the Target Market ,[object Object],[object Object],[object Object],[object Object]
Choosing the Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing the Target Market ,[object Object],[object Object],[object Object],[object Object]
Identifying the Characteristics of the Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying the Characteristics of the Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring the Size of the Target Market ,[object Object],[object Object],[object Object]
The Target Market Preschool Elementary High School College Vocational Identified with highly desirable characteristic Identified with moderately desirable characteristic Identified with less desirable characteristic Identified with less desirable characteristic Identified with least desirable characteristic
The Marketing Mix ,[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Offering ,[object Object]
Price ,[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object]
Sources (Images) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Entrepreneurship Chapter 10

  • 1. Chapter 10: Marketing the Small Business By: Franklin K. Go Mary Mae F. Bagac
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  • 10. Market Strategy Planning Process Identify the strengths and weaknesses of the firm. Analyze the external environment. Identify the attractive market opportunities. Identify the target market. Determine the applicable marketing mix. Determine the size of the market area.
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  • 18. The Target Market Preschool Elementary High School College Vocational Identified with highly desirable characteristic Identified with moderately desirable characteristic Identified with less desirable characteristic Identified with less desirable characteristic Identified with least desirable characteristic
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