The ROI of Social Media-How to Make it Work for You
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Why is social media so important? A look at the statistics courtesy of Fuqua School of Business as well as the different social platforms and how to use them.
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The ROI of Social Media-How to Make it Work for You
- 1. The ROI of Social Media Tactics, Tips and Tools for Maximization
- 2. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 3. F. D. Rivera & Associates Making Dollars and Sense of Social Media F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 4. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 5. A Few Facts About Me • United States Military Graduate • B.S. Human Factors Engineering • United States Army-1987-1992-Captain Field Artillery • U.S. Army Veteran • Benedictine University-MBA w/Finance Concentration (2011) F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 6. About Me cont’d • 22 years of sales, marketing, product launches • Launched 10 new innovative products in their space • Johnson & Johnson Sales Trainer • Over a dozen sales and marketing awards F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 7. Why Social Media? • Directly interact with your customers • Be proactive in the market place with regards to dynamic demands • Allows you to reach the largest target audience with minimal cost • Greatest profit margin for marketing dollars F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 8. BUT JUST DON’T TAKE MY WORD FOR IT F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 9. Duke University Fuqua College of Business F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 10. Questions to Ask Yourself • What are you spending on marketing? • What type of marketing? • Is your current marketing focus enabling you to reach your desired business goals, financially? • How are you measuring your ROMI? F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 11. Business and Social Media Small Business • Guideline-2% of budget on marketing • About 10k per year on different mediums • Actually-$2500/yr- (source Merchants Circle) Big Business • 16.7% on marketing • 18.1 % on social media marketing • 50% have not been able to show the quantitative impact on business dollars F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 12. So Where is the Disconnect? Fishing in the Wrong Lake for the wrong fish!
- 13. How to determine the right social media approach B2B or B2C Greatest growth potential Target Market Appropriate social channels • Facebook or, • Twitter or, • Linkedin or, • Pinterest or, • Tumblr or, • Instagram or, • PPC or • Blog or etc. etc. etc……… F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 14. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 15. • How much is one customer worth to me? • Where do these potential customers hang out? • How do these prospects know who I am or what I provide? • How do these prospects know how good I am at what I do? • What is it that they really need or want? • How do I convey that I am the one they want? F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 16. • Become an authority in your space • Provide expert or useful information F. D. Rivera & Associates "Making Dollars and Sense of Social Media" • In the right platform • In the right form • Interact with other thought leaders • Interact with your prospects
- 17. Clients include Cadillac, Target, McDonald’s, Accenture, Bermuda Department of Tourism, The Coca-Cola Company, and JP Morgan Chase. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 18. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" •#13 on the Forbes Top 50 Social Media Power Influencers, 2013 •#8 on AdWeek’s Top 50 People Most Retweeted by Mid-Size Marketers list •15 Loyalty Thought Leaders You Should Follow on Twitter •One of the 5 Finalists in the Marketing Book of the Year •#11 on Onalytica’s Big Data and Customer Experience Top 100 Influencers list •One of the most interesting CMOs on Twitter according to Say Media •Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow •50 Must-Follow Marketing & Media Mavens Influencing the Hispanic Market Today •#2 among Top 25 People Most Mentioned by digital marketers: http://bit.ly/11jbDUj •#16 among 25 most retweeted by Digital Marketers: http://t.co/SynItBzHwY •AGBeat’s Top 50 Industry Influencers •#5 on SAP’s list of Top 60 Customer Experience Influencers •Most followed CMO on Twitter according to Social Media Marketing Magazine Ted Rubin
- 19. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" • CEO of Fishbowl (software development integrated into Quickbooks) • The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Result • Forbes Contributor • Harvard Business Review • Inc. Magazine • 2012 Top Venture Entrepreneurs David Williams
- 20. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" Facebook • B2C • Very visual • Customer service • New Ideas, promotions Twitter • B2B/B2C • Informational • Very fast Linkedin • B2B/B2C • Professional Image
- 21. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" •Leader in search engine results •Everything integrates with Google •Communities •Hangouts for informational seminars •Integration with Youtube •Visual •Marketing products •Grouping of products/ideas Others •Instagram •YouTube •Curated Magazines-Paper.li and Rebelmouse •Blogs •Tumblr
- 22. What is the Right Message/Medium? That depends on your audience Never speak at them Speak to/with them F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 23. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 24. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 25. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 26. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 27. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 28. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 29. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 30. Final Words • Takes time • Takes an understanding of how to read analytics • Helps you understand your target market deeper • Helps you to understand your website flow • Helps you understand what actions convert into revenue • Can put you way ahead of your competitors F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 31. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
- 32. Questions F. D. Rivera & Associates "Making Dollars and Sense of Social Media"
Notes de l'éditeur
- Technical, interactive, visual,