2. Campaign
- A campaign, usually social or
political in nature, is technically
defined as a planned set of
activities that people carry out
to attain a certain goal or
objective.
3. Campaign
• An organized course of action
to achieve a goal.
• Work in an organized and active
way toward a particular goal,
typically a political or social one.
4. Campaign
• This can be a single ad or series of ads.
• It has ads that revolves around a
single idea.
• It provides in framework in which of
processes of advocacy that can be easily
developed and enclosed.
5. 5 Dimensions of campaign
• Awareness Raising
•Research
• Social Mobilization
• Training
• Lobbying
10. Rheotrical Questions
• Questions that are not
supposed to be
answered.Instead, they are
asked for effect, to illustrate a
point or let the reader think.
11. •This envloves the use of facts,
figures or quotes from experts
to highlight the readers
authority and make the
arguments presented more
convincing.
Using Evidence
14. •This technique tries to link an
object or an idea with
something already liked or
desired by the target audience.
Association
15. •Commonly used in campaign
advertisments this persuasion
technique makes the audience
belive that the idea that
"Everyone is doing it" or that
everyone likes it.
Bandwagon
