DigitalBusiness.Design value proposition (in English) - Enterprise transformation leveraging digital to develop business activities. The massive adoption of digital and derived technologies by multiple ecosystems is eventually driving an accelerating and perpetual change in our society, it’s the digital transformation, together a challenge and an opportunity for enterprises. In this new context of combined uncertainty and ambiguity, I leverage digital to assist enterprises with their development, in the frame of a "Design Thinking" approach, putting human (client & employee) at the center of all projects. My goal is to progressively drive enterprises to adopt a new posture to guarantee their adaptation to both present and future changes while accelerating their development with digital. According to the digital maturity of the enterprise on the “4A” scale, I organize a journey to understand how digital impacts the enterprise before acting. I realize several diagnostics to produce strategic recommendations, before deciding together which action to take and which lever to use. The levers of digital development are: "attractiveness" (what you sell), "differentiation" (how you sell it), and "competitiveness" (how you do your job). All can be powered with digital, for the best development result. Often all are eventually activated, successively or simultaneously, to maximize the impact on the enterprise's development. By acting as a "sparring-partner" for one or several C-level executives, and providing concrete expertise and actionable advice, my role is to accelerate the combined adoption of digital and a new posture, to transform the enterprise in an agile, flexible, performant and learning organization, eventually adaptable to perpetual change.

2. Value Proposition
The massive adoption of digital and derived technologies by multiple ecosystems is eventually driving an accelerating and perpetual change in our society, it’s the
digital transformation, together a challenge and an opportunity for everyone.
In this new context of combined uncertainty and ambiguity, I leverage digital to assist individuals and enterprises with their development, in the frame of a
"Design Thinking" approach, putting human (client & employee) at the center of all projects.
My role is to progressively drive my clients to adopt a new posture to guarantee their adaptation to both present and future changes while accelerating
their development with digital.
According to the digital maturity of my clients on the “4A” scale, I organize a journey to understand how digital impacts them before acting. I realize several
diagnostics to produce strategic recommendations, before deciding together which action to take and which lever to use.
The levers of digital development are: "attractiveness" (what you sell), "differentiation" (how you sell it), and "competitiveness" (how you do your job). All can be
powered with digital, for the best development result. Often all are eventually activated, successively or simultaneously, to maximize the impact on the enterprise's
development.
By acting as your "sparring-partner" and providing concrete expertise and actionable advice, my role is to accelerate the combined adoption of digital and a
new posture, to enable you to become agile, flexible, performant and learning, eventually adaptable to perpetual change.
3FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com

3. Evaluate Your Digital Maturity
The 4 « A » scale
ASSIMILATE
• You wish to understand what are the possible impacts of digital on your business, and analyze response
strategies to its deployment.
ADOPT
• You wish to integrate digital in your products/services offer to increase your value proposition and
differentiate.
ACCELERATE
• Digital is already part of your activity, and you wish to master the methods and best practices driving the
success of digital champions.
ANTICIPATE
• Your business may be “überized” (competition on your core business / disintermediation / interference),
you must quickly understand and take action.
4FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com

4. Position your Organisation
5FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com
Differentiation
Customer eXperience
Attractiveness
Value Proposition
Competiveness
Collective Intelligence
5
You?
Apple
Über
5
5
5
Acculturation
to digital
Adoption
of digital
5
0

5. Design a
Customer
Experience
(BX+UX+CX)
Offer
Evolution
(VP+BM)
Power the
Business with
Collective
Intelligence
(SEI+CW)
Maximum
Impact
Differentiation Attractiveness
Competitiveness
Activate up to 3 Development Levers
6FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com

6. Journey to Adapt for Perpetual Change
7FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com
Executive Briefing
Workshops
Trainings
Flash
Diagnostic
Personalized
Journey
Embrace the whole challenge
by leveraging an altitude view
Mark out the course
to get faster to destination
Understand Act
AcculturationLearn
AnalyseAdopt
Individual Briefings

7. Benefits over 5 Improvement Areas
8FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com

8. FREDERICLAPORTE
Digital Business Designer
Digital technologies implementation in multiple ecosystems expert
Agile transformation and digital technologies business executive (Thinker & Doer),
with almost 30 years of design thinking experience in the high-tech sector of the digital
economy, with positions in sales, marketing, business development, strategy, consulting
and alliances management, applied to multiple geographies: Western-Europe, USA,
China and Middle-East.
Operational experience in digital technologies deployment (Enterprise 2.0, Social
Business, Social Technologies, Digital Marketing, IT, Mobile, Internet, Broadcast, Network
& Telecom, Web/Video Conferencing, Cloud Computing, Digital Enterprise Collaboration
Platforms), as well as business models and go-to market models in B2B, B2C and
B2B2C eco-systems.
Several impactful realizations, including driving the press industry to move from analog
to digital production (Apple: 90% marketshare), launching the first internet catch-up TV
services in Europe (BBC and RTL Group), and the business model pivot of digital identity
and a personal digital assistant for Groupe La Poste.
9FREDERICLAPORTE – DIGITALBUSINESS.DESIGN – Mob +33 6 28 50 70 48 – me@fredthedoor.com