1. I produced a questionnaire so I could understand what the
consumers of my media text would anticipate from our film, as it is
a horror. This proved helpful, as it as I figured out some
techniques we could to convey our film successfully as a horror. I
asked a number of people to watch our opening sequence to
collate their views. I asked 17 people ranging from different ages
for a varied collection of opinions, so I could base my data on my
findings.
Who would be the audience for your media product?

2. 415 44 52
13 26
29
16 18
2212

3. Gender
Male- 11
Female- 6
Male
Female

4. Are you a fan of horrors and explain your
reasons? Yes
• Yes, because they get me scared. M
• I am, because I enjoy anticipating the coming events. F
• The scary music paired with intriguing characters with hidden depth and secrets makes me wonder about the human mind.
They cause me to think. F
• Location gets me scared, like in saw, the characters are isolated and creates suspense which I enjoy. M
• Horror movies tend to include irrational thoughts which creates a tense atmosphere. M
• I just really like the pump I get from watching a horror are very close to real life and are actually possible, something that
gets in your head. Your worst fears. Making me think. M
• They juxtapose one’s mental state to ordinary life creating discomfort, and therefore adding to the ‘scare factor’ used in the
horror genre. F
• I enjoy horrors as it makes me think. It makes me think about the situation and what is going on through someones head. I
enjoy films like this. F
• Yes because the plot is hidden, and so you are left in suspense during it. Making you think of what would happen during the
rest of the film. M
F = female
M= male

5. Are you a fan of horrors and explain your
reasons? Yes/No
• Yes, You get to imagine what it’s like in that character’s head and what goes through their mind as the plot
unravels. F
No
• No, because they are too close to real life, and make me think that what happened in it could happen to me or
anyone else. It scares me. M
• No, they seem slightly mental. the idea of a horror is slightly disturbing. Horror films worry me. M
• No, I prefer action films. M
• I would not pay to watch a horror as I feel they are not worth the money. M
• I would not watch a film as I feel it could ruin my mind, and make me go crazy, developing crazy thoughts like the
character in the film. M
• I don’t like horrors because they scare me, and I feel that they could scar me for life. F
• I don’t like horrors. Only cause I don’t get scared easily so it’s a waste of time watching one. M
F = female
M= male

6. Conclusion
• This was a difficult decision. First of all, I wanted to make it a 12 to get
the younger generation more accustomed to the genre and bring in
more revenue. However, when I thought about it for a while I realised
that I would not be able to make it too graphic and there be no
profanity allowed. This would limit me, as a good horror definitely
needs visuals and a few sly, crude remarks. So I decided to make it a
15. Now that I have conducted some audience research, I realised
that my opening sequence should be aimed at people from ethnic
backgrounds as mainstream horrors are made for a mass audience
and if it is produced by a conglomerate, its mostly likely because
they're commercially driven.