BCS Meeting, Leeds, 8th July 2010

1. Copyright 2010 Freeform Dynamics Ltd Cloud Computing in Context BCS Meeting, Leeds, 8 th July 2010 Dale Vile Research Director Freeform Dynamics Ltd www.freeformdynamics.com

3. Objective in a nutshell INSIGHT/ADVICE Make the right decisions and get the most from technology investments INSIGHT/ADVICE Offer the right solutions to the right clients to drive sustainable business WIN/WIN Overall aim to enable mature customer/supplier relationships

4. Coverage by requirement, not product category SOHO, SMB TO ENTERPRISE

7. “ Two men say they’re Jesus; one of them must be wrong” Dire Straits, Industrial Disease Cloud Computing Q. What is cloud? A. Depends who you ask and what they are trying to sell

8. Would you regard the following as legitimate examples of cloud computing? (Infrastructure) Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010 Traditional ISP hosting | |

9. Would you regard the following as legitimate examples of cloud computing? (Hosted Apps) Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010

10. Would you regard the following as legitimate examples of cloud computing? (Messaging) Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010 | Huge investment by vendors, ISPs and Telcos Well established In consumer and SMB business | Fast growing, proven demand |

11. Would you regard the following as legitimate examples of cloud computing? Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010

12. Would you regard the following as legitimate examples of cloud computing? (Technology) Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010

13. Current state of affairs It’s a bit of a mess !

16. The stars aligning? Cloud

17. It’s really about ….

20. Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting? LIVE SYSTEMS WITHIN IT DEPT Online survey of 312 IT professionals, May 2010

21. Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting [to a significant degree]? LIVE SYSTEMS WITHIN IT DEPT Online survey of 312 IT professionals, May 2010

22. Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting [to a significant degree]? Online survey of 312 IT professionals, May 2010

23. For each of these workloads or use cases, to what degree do you run them on your in-house server infrastructure? Online survey of 312 IT professionals, May 2010

25. Use of SaaS, to any degree in any context (Picture derived from detailed responses of 202 IT managers to a range of specific questions relating to if and how SaaS is used)

26. Lots of hosted service options, lots of potential ON-DEMAND SERVICE CATEGORIES Business application services It is in this area that the term ‘Software as a Service’ (SaaS) was originally coined. Services at this level are typically focused on the delivery of complete business functionality, e.g. CRM, ERP, etc. Hosted productivity tools Services here are more concerned with horizontal capability ranging from desktop suites for end users, through to modelling, development and project management tools for analysts and developers. Hosted comms/collaboration Spearheaded initially by hosted email and web conferencing, the number of services offerings in this area has exploded to include full unified communications and/or social media (directories, blogs, wikis, etc). Trading community services As supply chain automation has gathered momentum in some industry sectors, services have emerged aimed at facilitating the way in which customers and suppliers collaborate and transact electronically. Plug-in services A myriad of services exist which do not provide complete business functionality but ‘plug into’ existing applications to enhance or extend them. Examples include everything from mapping to credit checking. Application platform services As an alternative to consuming pre-built services from external providers, application platform services provide development and runtime environments allowing custom applications to be built and hosted online. Operational services This often overlooked but highly important category is where we find services concerned with online backup, archiving, security (e.g. email filtering), etc., and even full blown monitoring and management tools.

29. Copyright 2010 Freeform Dynamics Ltd Cloud Computing in Context BCS Meeting, Leeds, 8 th July 2010 Dale Vile Research Director Freeform Dynamics Ltd www.freeformdynamics.com

30. Would you regard the following as legitimate examples of cloud computing? Source and copyright 2010 Freeform Dynamics Ltd, online survey of 401 IT professionals, April 2010 Hosted server infrastructure Other infrastructure based services Hosted email/messaging Hosted comms (web conferencing, VoIP, unified comms) Hosted business apps (e.g. office tools, CRM, project mgmt, etc) Other hosted services On premise solutions

31. Would you regard the following as legitimate examples of cloud computing? (Hosted Comms) Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010