In this 30-min webinar, Tanja and Tom discuss the importance of creating meaningful customer journeys that also bring business results. Website personalization with scalable content creation is key to putting customer experience at the center of your digital service. The agenda: 1. What all marketers should know about personalization 2. Business benefits of creating personalized customer journeys Tanja Säde, CMO, Frosmo 3. Scalable content creation and the agile processes 4. Introducing the next-generation content creator tool - Weld Creator v4 Tom Söderlund, CEO, Weld

1. What every marketer should know about
personalization and scalable content
creation in 2020
W E B I N A R
February 11, 2020

2. Meet the presenters
Tom Söderlund
CEO, Weld
Tanja Säde
CMO, Frosmo
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3. Webinar agenda
3
● What all marketers should know about personalization
○ Business benefits of creating personalized customer journeys
● Scalable content creation and the agile processes
○ Introducing the next-generation content creator tool - Weld Creator v4
● Demo
● Summary
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4. What is personalization?
4
Personalization is about creating custom-tailored and seamless customer
experience based on what you know about a person’s needs, wants, and
preferences. Personalization enables businesses to move away from the
one-size-fits-all approach by presenting the relevant message at the right
time across all touchpoints along the customer journey.
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5. 5
Personalization from marketers point
of view
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6. Real personalization starts when history and context
information are combined
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7. Artificial Intelligence and Machine Learning
optimize the experience automatically
7
ML learns about the
visitors and classifies them
into segments
ML learns about content
and products and how
they are interacted with
?
AI/ML delivers the
relevant content and
experience to each
individual
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8. WHAT |
As the visitors return to the frontpage
WHEN |
Typical personalization case
Making the front page personalized
Returning visitors with identified interest
area
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Showing relevant content on the first page
can have 4x impact on conversion.
WHO |
Under the navigation bar on front page
inside the hero bannerWHERE |
Campaign content (text, picture, link)
related to the identified interest area
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9. 9
Personalization in customers point of
view
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10. Personalization helps your visitors to get things done
● The good news: 83% of consumers want personalized marketing
communications and are willing to share their data to enable a
personalized experience.
● Personalization is about helping the customer to make progress on the
shopping/marketing funnel (less complicated buying process and ways to
save time) = Great customer experience!
● Personalization connects the dots between marketing automation and the
purchasing funnel in the website by creating end-to-end customer
journeys.
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Sources:
Personalization pulse check, Accenture Interactive
Maximize the impact of personalization, Gartner

11. Personalized
emails
Advertising
Campaign
landing page
AI- driven personalized
offers/content/recommendations
Marketer’s point of view
Customer’s point of view
Personalized, dynamic
content based on your
interests
Evaluating Final decision
Responding to the
marketing automation
Landing to the
campaign site
Exploring (Trust +
Confidence)
Desired end
action
Personalizing
recommendations
and dynamic
content
Engaging
content
Raising interest
by presenting
content
Eye-catching
offer
Marketing
automation
Website
personalization
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Personalized and dynamic
content across sessions and
web pages

12. Personalized
emails
Advertising
Campaign
landing page
AI- driven personalized
offers/content/recommendations
Marketer’s point of view
Customer’s point of view
Personalized, dynamic
content based on your
interests
Evaluating Final decision
Responding to the
marketing automation
Landing to the
campaign site
Exploring (Trust +
Confidence)
Desired end
action
Personalizing
recommendations
and dynamic
content
Engaging
content
Raising interest
by presenting
content
Eye-catching
offer
Marketing
automation
Website
personalization
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Personalized and dynamic
content across sessions and
web pages
➔ Reduce bounce rate
➔ Improved conversion rates and online
revenue
➔ Customer loyalty
➔ Increased number of items bought
➔ Higher average value of items bought
➔ Reduction in acquisition costs
➔ Improvements in conversion rates
from advertising

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Maximize the impact of personalization, Gartner

14. 14
How to get started?
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15. Getting started with personalization
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1 Understand
personalization.
2 Build a roadmap and a
personalization
strategy.
3
Consider data privacy.
4 Define buyer personas.
5 Set up an agile content process.
6 Start with a solid hypothesis.
7 Optimize and experiment with
customer journeys.
8 Make personalization a
daily habit.
DOWNLOAD INFOGRAPHIC

16. Scalable
content
creation and
the agile
processes
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17. Interactive content in minutes
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18. Content creation tool for marketers
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19. Embed in your website
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21. Weld examples & demo
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22. Summary
Frosmo: Creating great customer experiences by helping visitors to get things
done easily and friction-free by providing them relevant and engaging content.
Weld: create engaging and inspiring content, fast and at scale. Experiment more!
Frosmo + Weld: Great customer experience with engaging and inspiring content
that is relevant to each visitor.
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Get started
Frosmo: go to frosmo.com/maturity_assessment or email tanja.sade@frosmo.com
Weld: go to weld.io/frosmo or email tom@weld.io
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23. Questions?
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