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10 Ways to
Use Social Media
for Your Business
That You Haven’t
Heard Before
Ways to
Use Social Media
for Your Business
That You Haven’t
Heard Before
Use Facebook
Photo Albums
Instead of just posting photos on Facebook,
create albums. While this doesn’t work for
every type of image, the advantage is every
time you add a photo to a Facebook photo
album, the site re-shares the entire album.
This not only alerts people to your new photos
but also encourages those who haven’t done
so to check out the rest of the pictures.
CREATE
ALBUM
Use Facebook Live Videos
to Promote Sales
Set up your displays and do a quick
live video of you walking through your store
showing off hot-selling products and sale items.
Include some “doorbusters” to draw people in,
like a $200 product for $75. Be sure to let
people know when the sale ends, too.
L!VE
Share Your
Company’s
Music
Playlists
Sharing your favorite playlists is
a great idea for a retail store, salon,
coffee house, or restaurant that
has background music playing
during business hours. If employees
play music while they work, have
them create and share playlists.
Tell an Intriguing Story
Write a story that piques followers’ interest. For
instance, a beauty salon could share a photo of
a customer “before” a major haircut, then tell the
story of why she wanted to make the change.
Does your business support a charity?
Post a photo of someone the charity helps,
along with their story and a link to donate.
Power Up
Your Twitter Images
One way to get noticed is by using
animated GIFs in your tweets.
You can also stand out from the pack
by adding multiple photos to a tweet.
This helps tell the story of an event
better than a single image can do.
GIF
Have Fun with a Mascot
Even a pet or inanimate object can become a mascot of
sorts on your social media accounts. Work your mascot
into posts—the sillier, the better—by showing
it at a trade show, with a customer, accompanying
you on a sales call, etc.
Host a Monthly
or Weekly Challenge
You can create a sense of community
among your followers and get more people
returning to your social media pages by
hosting customer challenges
relevant to your business. Encourage
readers to share ideos or photos proving
they took the challenge.
CHALLENGE
You can turn key phrases from a blog
post or facts from an infographic into
a tweetstorm. Help readers keep it
straight by including a number so people
know which order the tweets go in.
You can tweetstorm by writing one tweet,
then hitting “Reply” on the previous tweet,
deleting your handle and writing the
second tweet, and so on.
Tweet Up
a Storm
1
2
3
Celebrate
Silly Holidays
Choose some holidays relevant to your business
to give your followers a laugh (and a reason to
buy from your business, like National Beer Day
for a brewpub). Hold a contest, promotion,
or sale related to the holiday.
CAT DAY
SALE
Use Social Media IRL
Put up signs or hangtags, or create a display
highlighting “Popular on Pinterest” or “Trending
on Instagram.” Then be sure to use social media
to encourage shoppers to come in and buy.
##
10 Ways to Use Social Media for Your Business That You Haven't Heard Before

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10 Ways to Use Social Media for Your Business That You Haven't Heard Before

  • 1. 10 Ways to Use Social Media for Your Business That You Haven’t Heard Before Ways to Use Social Media for Your Business That You Haven’t Heard Before
  • 2. Use Facebook Photo Albums Instead of just posting photos on Facebook, create albums. While this doesn’t work for every type of image, the advantage is every time you add a photo to a Facebook photo album, the site re-shares the entire album. This not only alerts people to your new photos but also encourages those who haven’t done so to check out the rest of the pictures. CREATE ALBUM
  • 3. Use Facebook Live Videos to Promote Sales Set up your displays and do a quick live video of you walking through your store showing off hot-selling products and sale items. Include some “doorbusters” to draw people in, like a $200 product for $75. Be sure to let people know when the sale ends, too. L!VE
  • 4. Share Your Company’s Music Playlists Sharing your favorite playlists is a great idea for a retail store, salon, coffee house, or restaurant that has background music playing during business hours. If employees play music while they work, have them create and share playlists.
  • 5. Tell an Intriguing Story Write a story that piques followers’ interest. For instance, a beauty salon could share a photo of a customer “before” a major haircut, then tell the story of why she wanted to make the change. Does your business support a charity? Post a photo of someone the charity helps, along with their story and a link to donate.
  • 6. Power Up Your Twitter Images One way to get noticed is by using animated GIFs in your tweets. You can also stand out from the pack by adding multiple photos to a tweet. This helps tell the story of an event better than a single image can do. GIF
  • 7. Have Fun with a Mascot Even a pet or inanimate object can become a mascot of sorts on your social media accounts. Work your mascot into posts—the sillier, the better—by showing it at a trade show, with a customer, accompanying you on a sales call, etc.
  • 8. Host a Monthly or Weekly Challenge You can create a sense of community among your followers and get more people returning to your social media pages by hosting customer challenges relevant to your business. Encourage readers to share ideos or photos proving they took the challenge. CHALLENGE
  • 9. You can turn key phrases from a blog post or facts from an infographic into a tweetstorm. Help readers keep it straight by including a number so people know which order the tweets go in. You can tweetstorm by writing one tweet, then hitting “Reply” on the previous tweet, deleting your handle and writing the second tweet, and so on. Tweet Up a Storm 1 2 3
  • 10. Celebrate Silly Holidays Choose some holidays relevant to your business to give your followers a laugh (and a reason to buy from your business, like National Beer Day for a brewpub). Hold a contest, promotion, or sale related to the holiday. CAT DAY SALE
  • 11. Use Social Media IRL Put up signs or hangtags, or create a display highlighting “Popular on Pinterest” or “Trending on Instagram.” Then be sure to use social media to encourage shoppers to come in and buy. ##